{"id":962,"date":"2023-12-04T17:40:06","date_gmt":"2023-12-04T17:40:06","guid":{"rendered":"https:\/\/cherylroll.com\/google-local-service-ads-impression-share-data-435380\/"},"modified":"2023-12-04T17:40:06","modified_gmt":"2023-12-04T17:40:06","slug":"google-local-service-ads-impression-share-data-435380","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-local-service-ads-impression-share-data-435380\/","title":{"rendered":"Google Local Service Ads roll out impression share data"},"content":{"rendered":"
Google has rolled out impression share data for Local Service Ads (LSAs). <\/p>\n
Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear.<\/p>\n
This data became available on LSAs in November, Ginny Marvin, Google Ads liaison officer, confirmed on X<\/a>.<\/p>\n Why we care.<\/strong> Impression share is a key metric for assessing the visibility and effectiveness of an ad campaign, enabling marketers to better understand performance and optimize more efficiently. <\/p>\n First spotted<\/strong>. The impression share data for Google LSAs was first spotted by Google Ads expert, Ben Turner, who shared a screenshot of his findings on X<\/a>:<\/p>\n As shown in the screenshot above, three new metrics can now be seen for Google LSA accounts:<\/p>\n Commenting on the screenshot, Turner wrote: <\/p>\n Reactions.<\/strong> Digital marketing expert Anthony Higman commented that the rollout of impression share data could help improve the accuracy of reporting. He explained on X<\/a>:<\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\t<\/figure>\n
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