Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results. We’re rapidly moving toward searchless content discovery with Siri, Google Now, IBM’s Watson, Nuance’s Nina, Expect Labs and other “intelligent assistants.”
Artificial intelligence-powered intelligent assistants (or personal virtual assistants, if you prefer) don’t entirely replace keywords in query boxes. However, they represent a successor technology and way to accomplish many of the things that search has historically provided.
Microsoft is rumored to be releasing its own challenger to Siri and Google Now called CORTANA. Microsoft search frenemy Yahoo just gave $10 million to Carnegie Mellon University to support “InMind,” a project that seeks to develop a next generation intelligent assistant and enhanced personalization capabilities.
According to the Yahoo Labs statement:
Yahoo’s presenting this in terms of “personalization,” “machine learning” and “user interface technologies.” But make no mistake this is part of Yahoo’s larger effort to develop and deliver “contextual search” and get back into search more directly.
This project and investment are probably traceable directly to Mayer and her earlier remarks about “the perfect search engine.”
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
