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Microsoft will shutter LinkedIn in China by the end of the year

Microsoft will shut down its localized version of LinkedIn in China by the end of the year, the company announced Thursday. “A significantly more challenging...

PPC

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Content

Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

We’re elated to announce the winners of the 2021 Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing. This year we’ve...

Channel

Adopting a CDP is just the beginning: How Fingerhut's parent planned a successful onboarding process

We hear a lot about how to choose a solution for your martech stack, but less about what you do once you’ve made a...

Google boosting visibility of 'nearby' product inventory with new Shopping features

According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company...

LiveRamp brings its search targeting to Bing Ads

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for...

Europeans again raise the specter of breaking up Google

In 2014, the European Parliament held a mostly symbolic, non-binding vote to break up Google. This weekend, European Commission competition chief Margrethe Vestager told...

PaveAI unveils AI-powered platform to turn Google Analytics into actions

Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform that...

Analytice

How to solve the marketing reporting conundrum without being a magician

If sales and leads are what our leadership teams, whether internally or externally, care most about, what does this mean for PPC marketers? Such preferences...

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