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Google AdSense related search experiments re-enabled

Google has announced that it has re-enabled the AdSense related search experiments. Google said as of January 6, 2022 AdSense publishers can once again create Related search Custom search style experiments in your AdSense account.

Paused for 8-months. Google actually originally announced the company was just pausing the related search experiments for a couple of months. Well, that lingered on for a total of eight-months and now over eight-months later, Google has unpaused this feature.

The original pause announcement, which was changed slightly, now reads:

Where to access. You should be able to see this option under the “optimization” section and within the “experiments” tab in the AdSense console.

Why we care. If you missed using the related search experiments feature for your AdSense ads on your site, you can now re-enable it. It might be worth testing the feature if you have not done so for a while.


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