Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Ads’ Competition Tab offers new insights, recommendations
Nov 14, 2018 by Ginny MarvinNow rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations.
- Google releases improved GMB app: Now much more than a local listings management tool
Nov 14, 2018 by Greg SterlingGMB is becoming a customer relationship management and “engagement” platform.
- Can you trust website design best practices?
Nov 14, 2018 by Jacob BaadsgaardYou have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses.
- A new customer experience, how AI is changing marketing
Nov 14, 2018 by Sponsored Content: Provided By IBM With Insider StudiosIn the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
Nov 14, 2018 by Amy GesenhuesLinkedIn says the Q4 product release for the sales management platform is the biggest to date.
- Registration for MarTech is open!
Nov 14, 2018 by Marketing LandMarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily. Join us April 3-5, 2019 in San Jose, California for best practices and relevant case studies from senior marketers just like you. The best conference I attended this […]
- Why did SAP buy Qualtrics?
Nov 14, 2018 by Barry LevineThe acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.
- AdTheorent offers polling ad to target ad campaign based on results
Nov 14, 2018 by Barry LevineAfter building a model based on attributes of those who answer polls in specific ways, AdTheorent’s machine learning then directs ads at larger pools of similar users.
- A new customer experience, how AI is changing marketing
Nov 14, 2018 by Sponsored Content: Provided By IBM With Insider StudiosIn the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of […]
- Your customers aren’t waiting till Black Friday, neither should you
Nov 13, 2018 by Robin KurzerResearch shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers.
- LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
Nov 13, 2018 by Amy GesenhuesThe new LinkedIn Pages are currently rolling out in the U.S.
Search News From Around The Web:
- Create your smart home for the holidays with the Google Assistant, Google Blog
- Google Beacon Platform: Proximity marketing is ready to take off in 2019, Vertical Leap
- Google Does Not Use BBB Or Other Trust Building Sites For Search Ranking, Search Engine Roundtable
- Google Says They Fixed Indexing Issues With Google News Publishers, Search Engine Roundtable
- Google’s “Smart City” in Toronto Faces New Resistance, The Intercept
- What Do You Do When You Lose Organic Traffic to Google SERP Features?, Moz
