SearchCap: Google Smart Bidding, SEO content style guides & Google's 20th anniversary

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google adds Smart Bidding for Search Partners
  Sep 25, 2018 by Ginny Marvin

  Smart Bidding may be used instead of smart pricing when conversion tracking is enabled.

• How to create a style guide for your SEO content writers
  Sep 25, 2018 by Jessica Foster

  To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time.

• Google announces cards, discovery tools, revamped image search at 20th anniversary event
  Sep 24, 2018 by Greg Sterling

  Most of the new features were for mobile devices and focused on structured data and machine learning.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Digital marketers: Instagram co-founders’ departure won’t slow ad growth
  Sep 25, 2018 by Amy Gesenhues

  CEOs from Socialbakers and Steelhouse say CEO Kevin Systrom’s and CTO Mike Krieger’s departures will not impact Instagram’s ad business.

• How to create a style guide for your SEO content writers
  Sep 25, 2018 by Jessica Foster

  To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time.

• With Customer 360, Salesforce brings a single customer view to its B2C side
  Sep 25, 2018 by Barry Levine

  Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.

• Have retail email marketers finally reached the mobile tipping point?
  Sep 25, 2018 by Kyle Henderick

  With half of all email-driven orders originating on smartphones, it’s important to make it easy to engage on mobile. Here’s a look at how you can boost average order values on mobile devices.

• Salesforce, Apple partner to spur mobile enterprise development
  Sep 25, 2018 by Robin Kurzer

  Salesforce is redesigning its iOS app, launching an SDK and training for other businesses.

• Snapchat partners with Amazon to let users shop from pictures
  Sep 24, 2018 by Amy Gesenhues

  Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon.

• Adobe’s new Virtual Analyst doesn’t need questions to provide answers
  Sep 24, 2018 by Barry Levine

  The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being asked.

• How to make a big impact with a small influencer marketing budget
  Sep 24, 2018 by Dan Bagby

  So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank.

Search News From Around The Web:

• Google Is Improving the Capabilities of Dynamic Search Ads, 3Q Digital
• How to Get More Reviews on Google, Vertical Measures
• Marginal losses: the hidden reason your SEO performance is lagging, Distilled
• SEO: Use ‘Niche Down’ Keyword Research for Content Ideas, Practical Ecommerce
• Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics, Street Fight
• Tracking UAC Performance Through Third-Party App Analytics, PPC Hero

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