SearchCap: EU & Google fines, Bing Merchant Center imports & Google News publisher features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: EU about to fine Google billions in Android antitrust case
  Jun 6, 2018 by Greg Sterling

  The first antitrust fine was roughly $2.8 billion; this one could be larger.

• Bing Merchant Center launches Google Merchant Center Import tool
  Jun 6, 2018 by Ginny Marvin

  Product feed imports can be scheduled to easily keep them current for Bing Shopping campaigns.

• 2018 paid search benchmark report from Adthena — How do you compare?
  Jun 6, 2018 by Digital Marketing Depot

  A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena […]

• Say hello to Voice Interface Optimization
  Jun 6, 2018 by Barry Levine

  Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.

• How to build authoritative links with data-driven content
  Jun 6, 2018 by Pratik Dholakiya

  Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links.

• Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center
  Jun 6, 2018 by Barry Schwartz

  The removal is part of larger update to Google News.

• Bing will start banning more weapons-related ads starting July 1
  Jun 5, 2018 by Ginny Marvin

  Bing is updating its weapon policy to include recreational guns and certain accessories..

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The Ultimate Agency Guide to Video Marketing
• Facebook shared user data with Chinese company identified as posing a national security threat
• How to use Pinterest to drive high-volume traffic on auto-pilot
• Brainshark launches AI-powered analysis of sales reps’ self-assessment videos
• Apple’s latest ARKit preps augmented reality to become pervasive reality
• Say hello to Voice Interface Optimization
• Facebook Audience Network opens inventory to in-app header bidding
• The story of data, Part 5: Where are we going?
• Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
• Facebook facing class action in Illinois, campaign finance suit in Washington
• 5 Google Optimize tests to take AdWords to the next level
• What do Google and a toddler have in common? Both need to learn good listening skills.

Search News From Around The Web:

• Google Phrase-Based Indexing Updated, Go Fish Digital
• 31 Reasons to Start Doing SEO for Bing, cognitiveseo.com
• 5 SEO Questions with Marie Haynes: Tips for Algorithms Hits & Penalties, SEM Rush
• Adhering to Google AdWords Grants Account Policies, Periscopix
• Google Search Console Long & Short Meta Descriptions HTML Improvements To Go Away, Search Engine Roundtable
• These Mobile Mistakes Are Costing You Money, DealerOn
• Visual Search: What You Need to Know, Hallam Internet
• Google Search Console Crawl Stats to Update Soon, The SEM Post
• Google’s Recent Medical Information Change in the SERPs, Vertical Measures
• Humbling SEO Fails from the BigSEO community, ContentKing