Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages
May 17, 2018 by Ginny MarvinAdvertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages.
- What negative SEO is and is not
May 17, 2018 by Joe SinkwitzIn the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.
- More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
May 17, 2018 by Ginny MarvinHow it works and what makes MSAN different from other ad networks
- Better Business Bureau reviews are not always better
May 17, 2018 by Joy HawkinsContributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as trustworthy as she previously believed.
- Yext adds TripAdvisor to listings network, conversational UI for local data updates
May 17, 2018 by Greg SterlingMessaging-based updates especially useful for SMBs and local store managers.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter is changing how conversations happen based on user behavior and conduct
- Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric
- 3 steps to mastering account-based measurement
- Why your media decisions matter for campaign location attribution
- Enable attribution across all channels, platforms and devices
- Beating remarketing addiction and testing for incremental value using Google Analytics
- Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch
- LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
- Outbrain adds IAS integration to contextually shield for brand safety
- Dialpad buys TalkIQ and adds AI to UberConference and other services
- PulsePoint launches Genome to centralize data for healthcare advertising
- Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
Search News From Around The Web:
- Google Business – Restaurant Menu Affiliate Scheme Uncovered!, witblade.com
- 6 Strategies to Get More Local Reviews (and Boost Your Rankings), Search Engine Guide
- 8 Free Keyword Research Tools (That CRUSH Google Keyword Planner), ahrefs.com
- Amazon SEO: How to Rank Highly for Amazon Searches, WordStream
- Apple sold about 600,000 HomePods in the first quarter, appleinsider.com
- Gianluca Fiorelli on Why Anchor Texts Still Matter for Google, cognitiveseo.com
- Google Expands Job Posting Structured Data To More Countries, Search Engine Roundtable
- Google Testing Disambiguation Box for Local Packs, The SEM Post
- How to Use Video Schema Markup on Your Video Pages, SEM Rush
