In January, Google announced a solution for the AMP cache URL problem where Google would show and allow you to share the Google AMP URL instead of the publisher’s URL. Google at I/O demonstrated an early beta of how this would look like for a publisher.
For example, instead of showing the URL https://google.com/amp, Google will show the publisher’s real URL — in this example, foodnetwork.com. Here is a GIF of this in action:
You can see a searcher coming from Google search mobile, clicking on an AMP page and not being served the google.com/amp URL but instead being served a URL on the publisher’s site, foodnetwork.com.
Google explained technically how this is working. Again, this is an early beta:
Follow all of our Google I/O 2018 coverage here.
