Google announced today that it is well on its way to solving one of the most annoying (to publishers) “features” of AMP (Accelerated Mobile Pages) — Google URLs, not the publisher URLs, displaying in search results served from the AMP cache.
Several half-steps have been taken along the path of the AMP project development to address this problem, but the absence of a full solution that maintains the publisher URL continues to be a factor impeding adoption of the framework. In April of this year, Apple went so far as to push out its own solution for iOS/Safari users.
Acknowledging this outstanding issue, Malte Ubl, Tech Lead for the AMP Project at Google, posted on Twitter saying, “You don’t like https://google.com/amp URLs? Neither do we.”
This will be welcome news to publishers that have already adopted the AMP framework — and will encourage those on the fence to edge closer or to finally jump on board.
Malte explained what is happening behind the scenes to make this happen:
Malte expects the first changes to be seen in the second half of 2018. We’ll especially be looking forward to this and will keep our readers posted as it begins to roll out.
For more details, check out the Google blog post.
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