SearchCap: Google booking features, SEO facts & paid search health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Businesses can now sign up to add booking buttons to their Google local results
  Oct 23, 2017 by Barry Schwartz

  After many questions, Google finally adds a feature to let you easily add a “book online” button to your local business on Google Maps or Google Search.

• 19 technical SEO facts for beginners
  Oct 23, 2017 by John E Lincoln

  Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.

• The nitty-gritty paid search account health check: Part 2
  Oct 23, 2017 by Amy Bishop

  In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Location data beyond the marketing department: A look at 3 use cases
• A brief history of Google’s most important local search updates
• Snap reportedly lays off 18 employees, will slow hiring in 2018
• SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
• Offers they can’t refuse: Strategies to stand out on Black Friday
• Facebook tests web-based VR within News Feed posts

Search News From Around The Web:

• How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday, Moz
• Bing for Android updated with customized news feed, improved search history and more, MSPoweruser
• Data Secrets of the Index Coverage Report, blindfiveyearold.com
• Google Tells SEOs Not To Break Their Guidelines Even If Someone Recommends You Do, Search Engine Roundtable
• Google: Time to See Higher Rankings From Improving Content Quality, The SEM Post
• New Functionality: Outbound Links and Language Upgrade, Majestic Blog
• NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site, Moz
• PPC KPIs That Matter to a CMO; Director; Manager, The AdStage Blog
• Rolls-Royce And Google Partner To Create Smarter, Autonomous Ships Based On AI And Machine Learning, Forbes
• Why All Quality Content Has Three Attributes in Common, Stone Temple