SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google My Business now lets businesses edit their listings directly in search results
  Sep 6, 2017 by Barry Schwartz

  After months and months of testing, Google is rolling out inline editing in search for local businesses.

• Google officially adds AMP based featured snippets to mobile search results
  Sep 5, 2017 by Barry Schwartz

  Now AMP pages can rank in Google’s position zero but Google says AMP is still not a ranking factor.

• Top European court’s ruling might embolden US tech companies to challenge regulators
  Sep 6, 2017 by Greg Sterling

  The European Court of Justice rebuked a lower court for failing to properly consider Intel’s arguments in a nearly decade-old case.

• Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
  Sep 6, 2017 by Ginny Marvin

  The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

• When it ‘can’t answer that,’ Alexa begins recommending third-party skills
  Sep 6, 2017 by Greg Sterling

  The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities.

• Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
  Sep 6, 2017 by Ginny Marvin

  Suggestions are available in the Opportunities tab.

• New goodies for online retailers at SMX East
  Sep 6, 2017 by Chris Sherman

  If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top […]

• 20 of Google’s limits you may not know exist
  Sep 6, 2017 by Patrick Stox

  Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.

• Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
  Sep 6, 2017 by Paul Shapiro

  Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.

• Mobile & desktop SEO: Different results, different content strategies
  Sep 6, 2017 by Jim Yu

  You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Martech enablement series: Part 5 — The team strategy
• Becoming a martech mastermind: Agility, proficiency and accountability
• Why Facebook says its ads can reach more people in the US than live there
• Scale local by thinking vertically: 75 ways to orient a local campaign
• RhythmOne buys YuMe for $185 million
• 5 steps to creating a more efficient link-building campaign
• The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?

Search News From Around The Web:

Industry

• State of Enterprise SEO 2017: Overworked SEOs Need Direction, Moz

Local & Maps

• A better world for wheels on Google Maps, Google Blog
• Google Maps: 11 incredibly useful features you may not know about, The Independent
• Google Trips, Flights, and Destinations add new languages and countries, Google Blog

Link Building

• Keyword and Backlink Analysis with SEMrush Instruments, SEM Rush

Searching

• Google Featured Snippets Testing Related Query Refinements, Search Engine Roundtable

SEO

• Google Is Updating Their SEO Starter Guide, Search Engine Roundtable
• Google Says Number One Search Ranking Factor Is Awesomeness, Search Engine Roundtable
• Google Search Ranking & Algorithm Update Underway?, Search Engine Roundtable
• How Tabbed Content Might Be Hurting Your Search Rankings, Search Engine Journal
• How to Decide – Robots.txt Or Meta Robots?, State of Digital
• How to Measure the Success of Your SEO Efforts, cognitiveseo.com
• Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google, The SEM Post
• The Beginner’s Guide to Structured Data for SEO: A Two-Part Series, Moz
• Yoast SEO 5.4, Yoast

SEM / Paid Search

• AdWords Ad Rotation Settings & Ad Copy Suggestion Updates, PPC Hero