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Saturday, February 4, 2023

Buyers & Information Seekers Search Differently

A study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document.

  • Buyers view more search results (10) and take more time to view the results (11.4 seconds).
  • Information searchers view less search results (8) and spend less time on a result (9.4 seconds).
  • Buyers pay more attention to brand names relative to information seekers.
  • Only 50 searchers were tested and they were between the age of 17 and 24.

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