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Sunday, May 26, 2024

E-Consultancy Offers Paid Search Briefing

Want the inside scoop on the state of paid search, in particular in the United Kingdom? Research firm E-consultancy recently hosted a roundtable discussion with representatives from Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media, and has captured the key elements of the discussion in a free 12-page white paper.

Discussion points included an overview of the UK market (including market valuation and trends), new statistics and a list of useful resources for search advertisers.

Topics discussed included:

  • Yahoo!’s launch of Panama platform
  • Landing page optimization
  • Bid management technology
  • Quality of traffic on content networks
  • Budget allocation and resourcing

You can download the 12 page word document after registering (free) with E-Consultancy.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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