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Saturday, February 24, 2024

Google Buying TV Scatter Units

Google Lays Groundwork for TV Scatter Sales Sortie at Advertising Age reports that Google is looking to hire a head of national TV sales in New York and dive into their TV ad play with “scatter inventory,” ads that aren’t sold well in advance.

Google has been hiring TV engineers and sales representatives for a while now, but a relatively new job opening was created for a Head of National TV Sales. This individual will be responsible for building a “world-class national TV-advertising-sales team and lead the effort to both sell television solutions and shape a next-generation advertising platform,” amongst other things.

Google’s reported plan is to buy “scatters,” TV ad inventory that is not sold well ahead of major purchases. The nature of how the scatter inventories are priced makes this a good type for Google to enter.

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