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Sunday, May 26, 2024

Google Creates Rich Australian Elections Site

As explained on the Google Blog, Google has created a Google Australia election website to track the candidates and results of the forthcoming Australian national election. The site involves use of Google Maps, iGoogle and YouTube. It’s something of a mix of public service and self-service (in the sense of smart marketing for Google’s applications and sites).

Of course, Google has a similar U.S. initiative (as do Yahoo and others) on the 2008 election. And Yahoo has just introduced a candidate video mashup site with the Huffington Post, which is part education and part entertainment.

As Australian Prime Minister John Howard said in his YouTube channel statement:

This medium is not some sort of gimmick . . . The Internet is a powerful medium for people to communicate and be informed.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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