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Saturday, February 4, 2023

Google In Talks To Buy DoubleClick

Google joins race to buy DoubleClick: report from MarketWatch reports that Google is now interested in buying DoubleClick, a provider of internet ad serving software. Now that Google is vying against Microsoft for DoubleClick, the estimates on the purchase price have jumped “beyond $2 billion.” Other potential buyers include Yahoo and AOL. More discussion covered over at Techmeme.com.


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