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Friday, January 27, 2023

Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media

Google’s Next Ad Frontier May Be Inside Videogames at the Wall Street Journal shows reports that Google is in talks with Adscape Media, an in-game advertising company. This shows that Google is interested in placing ads within video games such as PlayStation, Xbox, Nintendo and other game console units. Since most of the new game consoles have Internet enabled features, sending related ads to the games via the Internet is feasible. Google said, “We are always considering new ways to extend Google’s advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.” Other coverage at PaidContent.org and TheStreet.


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