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Thursday, January 26, 2023

Google Sending Wikipedia A Ton Of Traffic

Google Traffic To Wikipedia up 166% Year over Year by Hitwise’s LeeAnn Prescott gives us some of the data search marketers have been craving for years. We all knew that Wikipedia tends to rule in the Google results but these statistics show us by how much.

  • 70% of Wikipedia’s upstream visits came from search engines
  • 50% of the search engine visits came from Google
  • The percentage of Google’s downstream traffic going to Wikipedia increased by 166% year over year
  • Last week Wikipedia was the #3 website in Google’s downstream

This is eye opening data, but I would not consider this shocking, at all.

Postscript: Also see Danny’s Wikipedia Enters Top Ten Most Visited Sites from Friday.


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