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Google testing blue 'instant' AMP label in the search results

Google Amp Speed Rocket Launch7 Ss 1920Google Amp Speed Rocket Launch7 Ss 1920

Google is testing a new way to label AMP content in the mobile search results. Instead of using a gray AMP lightning bolt icon with the AMP letters next to it, Google is testing showing a blue lightning bolt icon with the word “instant” next to it.

This was first spotted by @Jonny_J_, however, I am personally not able to replicate it.

Here is a screen shot from Jonny:

Google Amp Blue Instant Label 1507066460Google Amp Blue Instant Label 1507066460

Here is what I see, which is what you probably see as well:

Google Amp Label 1507066460Google Amp Label 1507066460

Google is often testing different user interfaces — so this comes as no surprise.


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