CBS Interactive has named Patrick Keane their new Executive Vice President and Chief Marketing Officer. Keane was previous Google’s Head Of Advertising Sales Strategy. He worked at Google for four years, where he was “responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base.”
At CBS Interactive, Keane will help “implement systems to market and sell its content on a growing variety of emerging media platforms and expand the Company’s roster of advertisers.” More details at Yahoo News, TV Week and Yahoo Finance.