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Thursday, February 22, 2024

MSN UK Prefills Search Box With Advertisement

SEO Home reports that the MSN UK home page currently has the search box prefilled with the query “The Apprentice BBC,” effectively making it into an ad. Here’s a screenshot:

MSN UK Prefill Search Box Ad

Clicking “Search” takes you to the search results for The Apprentice BBC. The first result I see is at http://www.bbc.co.uk/apprentice/ with information about the show provided by the BBC.

I wonder how much that cost? 🙂

Postscript From Danny: I’m trying to get comments and more details from both the BBC and Microsoft about this unprecedented deal.

Postscript from Barry: It appears MSN UK is now testing several keyword phrases in the search box. At this time I see “Cricket World Cup” but earlier I saw “Euro 2008 results.” Here are more screen captures:

Euro 2008 Results Search Ad

This may not be an advertisement.

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