21.2 C
New York
Monday, May 16, 2022

Report: More Time Spent With Content, Mild Increase In Search

According to the Nielsen-measured, Online Publishers Association-sponsored Internet Activity Index, Internet users are spending more time with content sites, less time with “communications” and marginally more time with search. According to OPA president Pam Horan’s prepared statement, “The index indicates that, over the last four years, the primary role of the Internet has shifted from communications to content.” During the period studied, search increased from 3 percent of time spent (2003) to 5 percent (2007). Social networking sites were also found to gain in the survey.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles