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Tuesday, May 17, 2022

Search Illustrated: Multi-Pronged SEM Tactics


What’s the best way to optimize a web site? What best practices should be followed for a search advertising campaign?

There are no “absolute” answers to these and other questions that often arise when search marketers are explaining approaches and processes to clients. Multi-pronged tactics often work best, and they vary depending on the type of site and goals of a search marketing campaign, as today’s Search Illustrated shows:


sem_tactics.gif

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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