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SearchCap: Aivon launches blockchain-based protocol, increasing PageSpeed, memorable PPC ads & more

Searchcap Header V2 ScapSearchcap Header V2 ScapBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Forget me not: 3 steps to make your PPC ads more memorable
    Aug 14, 2018 by Purna Virji
    What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.
  • You Got The Click! Now What?
    Aug 14, 2018 by Digital Marketing Depot
    Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? 
  • Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
    Aug 14, 2018 by Barry Levine
    The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata.
  • How to increase your PageSpeed in WordPress
    Aug 14, 2018 by Dave Davies
    With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


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