SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: Google Home making gains on Alexa, Apple HomePod in 4th place
  May 18, 2018 by Greg Sterling

  Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million this year.

• Google’s Chrome browser to drop secure label for all HTTPS sites
  May 17, 2018 by Barry Schwartz

  In addition, Chrome will mark all HTTP web sites as not secure.

• Bing Ads Editor adds labels for Mac users & other features for Windows users
  May 17, 2018 by Susan Wenograd

  The latest versions of Bing Ads Editor for Mac and Windows have new features.

• Improving PPC relevance with ZIP code-based geotargeting
  May 18, 2018 by Amanda Krause

  Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.

• Master SEO with this free guide
  May 18, 2018 by Digital Marketing Depot

  Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various elements that go into search engine optimization. These include both on- and off-page factors: content, […]

• Parallel tracking offers a page-speed improvement for AdWords advertisers
  May 18, 2018 by Frederick Vallaeys

  Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages.

• Hidden PPC traffic killers
  May 18, 2018 by Andrew Goodman

  Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account.

• Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator
  May 18, 2018 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Some NBA players spent the week working at Google: Source: Google+ A huge Bing calculator that […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
• Pause underperforming ads with this updated AdWords script
• Better Business Bureau reviews are complex. Here’s what you need to know
• Hidden PPC traffic killers
• Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
• WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

Search News From Around The Web:

• Introducing Advanced Analysis in Google Analytics 360, Analytics Blog
• Baidu COO Lu Qi steps down in latest reshuffle at ‘China’s Google’ , South China Morning Post
• Google Search Console Beta May Get Links From Data, Search Engine Roundtable
• What Google isn’t telling us about its AI demo, Axios
• What we know about Google’s Duplex demo so far, TechCrunch