SearchCap: Bing Ads updates, Google Search Console change & competitive analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Labels are coming to Bing Ads & Bing Ads Editor
  Aug 15, 2017 by Ginny Marvin

  As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis.

• How to test and perfect nearly everything in PPC
  Aug 15, 2017 by Chris Sherman

  Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target audience. You can test anything […]

• Google Search Console’s 7/13/17 update: What really changed?
  Aug 15, 2017 by Kyle Blanchette

  Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.

• How to generate ideas when competitive analysis shows you nothing
  Aug 15, 2017 by Julie Joyce

  Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.

• Best Practices for Building an On-Demand Content Strategy
  Aug 15, 2017 by Digital Marketing Depot

  We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook redesigns news feed with larger link previews, circular profile photos
• Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update
• Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
• AdWords app-install campaigns to sunset as Universal App Campaigns take over
• 10 tools for creating compelling content for social media
• Dun & Bradstreet is testing blockchain as a way to securely distribute its content
• Facebook lets brands promote publisher & influencer posts as ads

Search News From Around The Web:

Local & Maps

• How to Show ROI from Local SEO, Moz

Searching

• Detecting photo manipulation–the classic way, SearchReSearch
• Bing Testing Blended Local Mini One Pack in Search Results, The SEM Post
• Chillax, it’s National Relaxation Day!, Google Blog
• Google Adds AMP Testing Tool To Search Results, Search Engine Roundtable

SEO

• Google Searching Quotes of Entities, Go Fish Digital
• 40 Technical SEO Mistakes – SEMrush Study 2017, SEM Rush
• Are Press Releases Still Good for SEO?, Search Engine Journal
• Google Offers Advice On Blocking Your Staging Server, Search Engine Roundtable
• Google Structured Data Report Gets More Detailed, Search Engine Roundtable

SEM / Paid Search

• How to Become a PPC Expert: Tips from JD Prater and Michael McEuen, The AdStage Blog
• How to Copy Down Formulas in Google Sheets with ARRAYFORMULA, Digital Inspiration
• How To Setup Display Ads In Mobile Apps, PPC Hero
• PPC Budgeting: How to Account for Seasonality, Metric Theory

Search Marketing

• 4 Ways to Boost Traffic When You Can’t Rank Any Higher, Moz
• How I made a Progressive Web App out of my Blog, dev.to