Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Penalizes Two German Link Networks; One Being efamous
Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which is against Google’s guidelines. Cutts also said […] - Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others
In December Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny’s articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? The Test Continues: Which […] - Driving PPC And SEO Synergy In Large Enterprises
I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and often one can […] - Search Marketing Expo West 2014 Live Blog Coverage Recap
The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The […] - Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles
Google’s Matt Cutts confirmed on stage at Search Marketing Expo today that Google does have a form of “Author Rank” in use today at Google. It is specifically used within the in-depth articles system to determine which articles to show in the In-Depth articles section. This question was prompted by a tweet from Matt Cutts: […] - The Intersection Of Search & Social
Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for marketers? At the Social Meets Search: Where Are We Now; Where Are We Going? […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Direct Traffic Beats Facebook By A Mile For Engagement On News Sites
- Twitter Study: Photos, Videos Lead To Most Retweets
- Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers
- Survey: Consumers Ready For Indoor Location, Marketing
- Designing The User Experience (UX): When Technology Is A User
- Is Houzz Part Of Your Social Media Marketing Plan?
- Will Gains Offset Anticipated Customer Losses Over Amazon Prime Price Increase?
Search News From Around The Web:
Industry
- Google encrypts China searches to thwart surveillance, Telegraph
- Confessions of a SEO Crack Dealer, ghergich.com
- Majestic Integrates with Twitter, Majestic SEO Blog
- Matt Cutts is the Most Interesting Man in the World of SEO, advergroup.com
Local & Maps
Searching
- Google’s flawed flu tracker and the need to hold algorithms accountable, PandoDaily
- How Google’s Redesigned Search Results Augur A More Beautiful Web, Co.Design
SEO
- Google’s Cutts: I Would Give SSL Sites A Ranking Boost, Search Engine Roundtable
- How to Troubleshoot: Good Organic Rankings, No Google Places Rankings, LocalVisibilitySystem.com
- Keyword Targeting, Density, and Cannibalization – Whiteboard Friday, moz.com
- SEO: What to Do When Site Traffic Hits Bottom, Practical E-Commerce
SEM / Paid Search
- Bing Ads Search Terms Report is Now Live with Expanded Insight by Request, Bing Ads Blog
- PPC and Content Marketing: The 4-Step Content Audit, Beyond the Paid
- Secure and Control Access to Your Bing Ads Account Across Multiple Users, Bing Ads Blog
