Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate
Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes extra characters from keywords in a process called […] - GetListed Tool Relaunches As Moz Local
Last year, David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage […] - Which Is The Most “Generous” Search Engine To Local Businesses?
Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also have the most developed local search […] - EU Antitrust Chief Says Google Settlement Essentially Done
Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia has essentially said that the current version of Google’s antitrust settlement proposal is a done deal. While he didn’t rule out changes definitively he seems to think complainants’ criticisms have been addressed. The current proposal requires Google to give up considerable screen real estate and […] - A Dilbert On Search Engine Keyword Research
There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: “I did A-B testing and found the search terms that bring the most people to our site.” He then adds “the most effective search terms are “wingless skunk”,” […] - Yandex Buys Israeli Geo-Location Platform KitLocate
Yandex announced this morning that it has acquired Israeli startup KitLocate. According to third-party sources, the deal was worth “several million euros.” Yandex will gain and maintain a presence in Tel Aviv though the acquisition. The chief virtue of KitLocate is that it can provide location to apps without using much power unlike GPS or triangulation, […] - Turning Old Content Into New Links
It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award
- Motorola, LG, Fossil First Brands To Launch Android Wear
- New Free Google Analytics App From Narrative Science Creates Reports In “Plain English”
- Android Wear: Google Announces Smartwatch
- Chevy’s CMO: Traditional To Build The Brand; Digital To Reach The Buyers;
- Google Releases New Tools For AdMob Including Full Google Analytics Integration
- Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers
- Consume Tweets From Only Your Favorite Twitter Accounts With “Fave People” Test
- Yahoo Has 500 Working On Mobile, Up 5-10X From Past
- Live Blog: Ad Agencies As Content Creators
Search News From Around The Web:
Local & Maps
- Google Maps Report a Problem: Does It Work For Local Spam?, Mike Blumenthal
- The Moz Local 1.0 Review, Local SEO Guide
SEO
- Don’t Fear the Algo Change: Forward Thinking SEO, SEO.com
- Eight Common Concerns In ECommerce SEO, dailyseotip.com
- 10 Steps a Local Business Can Take Today to Improve SEO, Copyblogger
- App Engine IP Range Change Notice, Official Google Webmaster Central Blog
- Google’s “Organic” Algorithm Is A Lot Faster Than Google’s Local Algo, Local SEO Guide
- Google’s Cutts: Mobile Optimization & Possible Impact On Desktop Search Results, Search Engine Roundtable
- Has Advertising Information Been Used by Google in Ranking Pages in Search Results?, SEO By The Sea
- How To Build a Keyword Matrix [and Why You Need One], SEO Nick
- How To Talk SEO To The Team, SEO Book
- Introducing the new Webmaster Academy, Official Google Webmaster Central Blog
- Rel Canonical and No Index No Follow on Same Page Google SEO, ignitevisibility.com
SEM / Paid Search
- How to Choose the Best PPC Agency, Luna Metrics
- Microsoft Improves Bing Ads for Online Advertisers, ecommercebytes.com
Search Marketing
