SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
  Nov 16, 2017 by Ginny Marvin

  The new features are all available in the new AdWords interface.

• The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
  Nov 16, 2017 by Glenn Gabe

  You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.

• Google will require AMP and canonical pages to match as of February 1, 2018
  Nov 16, 2017 by Greg Sterling

  Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.

• Choosing an enterprise SEO platform
  Nov 16, 2017 by Digital Marketing Depot

  With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO […]

• How to steal the competition’s best keywords: A 3-step guide
  Nov 16, 2017 by Jacob Baadsgaard

  Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

• Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’
  Nov 16, 2017 by Amy Gesenhues

  Born in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today.

• Report: Smart speaker owners increasingly using them instead of typing or swiping
  Nov 16, 2017 by Greg Sterling

  Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.

• Google tries to bring more transparency to news content with help from The Trust Project
  Nov 16, 2017 by Greg Sterling

  Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.

• Google aims to make apps for Google Assistant more functional and discoverable
  Nov 15, 2017 by Greg Sterling

  It also enables users to start a task on Google Home and complete it on a smartphone.

• Google Maps gets brighter UI, new category icons and more color-coding
  Nov 15, 2017 by Greg Sterling

  Changes designed to make it easier to find relevant content and destinations.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 7 Google tips to supercharge your Shopping ads
• Understanding the interplay of SEO and a 5-star reputation
• Facebook officially launches mobile app, educational site for video creators
• Deck the halls with boughs of data
• Voice search: Content may be king, but context is queen in the new voice-first world
• State of the art methods for measuring mobile and digital marketing
• Facebook rolls out dynamic ads for auto, updates lead ads for appointments
• MarTech Landscape: What’s a smart contract?

Search News From Around The Web:

• Why SEO “Sticking Plasters” Aren’t the Enemy, State of Digital
• Spend more time around the table (not in traffic) this Thanksgiving, Google Blog
• Mid-November Google Algorithm Search Ranking Update, Search Engine Roundtable
• Canonicals – The Good, The Bad, & The Ugly, Screaming Frog
• Get more links from journalists with search data, Branded3
• Google Messaging Feature Shows Wait Times, Search Engine Roundtable
• Google: Is billionaire VC Peter Thiel trying to break it up?, Mercury News