SearchCap: Google AMP stories, SEO complexities and algorithm updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How Google’s March, April and August updates might fit together
  Sep 26, 2018 by Eric Enge

  In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective connecting the dots between three significant algorithm updates.

• Google now builds its own AMP stories for search
  Sep 26, 2018 by Barry Schwartz

  So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile browsers.

• Connect with the best and brightest marketers at SMX East
  Sep 25, 2018 by Search Engine Land

  You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness. SMX® East is your chance to connect with others like you. Share tips, talk shop, and forge new friendships at our exclusive networking events happening […]

• Solving complex SEO problems when standard fixes don’t apply
  Sep 25, 2018 by Chris Sherman

  Seemingly every day, SEO continues to grow more complex. It’s increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don’t work any longer. What’s an SEO to do in this situation? Hannah Thorpe, head of SEO strategy at Found, and Arsen Rabinovich, founder and managing partner at TopHatRank.com, deal with […]

• The secret formula for determining a marketing budget
  Sep 26, 2018 by Digital Marketing Depot

  Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 7 ways to use dynamic content and multiply your conversions
  Sep 26, 2018 by Digital Marketing Depot

  Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]

• Tobii releases web-based eye tracking for UX testing
  Sep 26, 2018 by Barry Levine

  This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads.

• Facebook Stories Ads now available to all advertisers
  Sep 26, 2018 by Amy Gesenhues

  The company began testing the ad units in May and notified its Marketing Partners network earlier this month of the coming launch.

• Attorneys General take aim at tech companies with potential multistate action
  Sep 26, 2018 by Greg Sterling

  The Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely.

• Amazon’s Alexa finds its business model: in-skill purchases
  Sep 26, 2018 by Greg Sterling

  Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa.

• Google lets advertisers set custom viewability criteria in Display & Video 360
  Sep 26, 2018 by Ginny Marvin

  Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers.

• Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
  Sep 25, 2018 by Robin Kurzer

  Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation.

• Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
  Sep 25, 2018 by Barry Levine

  The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles.

• Join us next week at MarTech for expert-level strategies and insights
  Sep 25, 2018 by Scott Brinker

  Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech is coming to Boston next week — October 1-3 — and […]

Search News From Around The Web:

• An SEO’s Guide to Writing Structured Data (JSON-LD), Go Fish Digital
• Google CEO Sundar Pichai to Meet With Top GOP Lawmakers, Wall Street Journal
• Google Images Algorithm Updated To Use Page Authority & Image Placement On A Page, Search Engine Roundtable
• Google, Yandex Discuss Creation of Anti-Piracy Database, TorrentFreak
• Has Your Site Moved to Google’s Mobile-First Indexing? What To Do Next., Keylime Toolbox
• Thinking About PPC Strategy, PPC Hero
• Understanding Search Intention with the help of Google Search Results., SISTRIX
• Waze Apple CarPlay App Now Available For All – Here is our Walkthrough, CarPlay Life
• Working together to fight disinformation online, Google Blog