SearchCap: Google Discover ads, YouTube engagement metric & PPC tools

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Oct 15, 2018 by Ginny Marvin
Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views.
Last call! Secure your seat at SMX East now
Oct 15, 2018 by Search Engine Land
Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates. Here’s what you’ll get: 34+ expert-led sessions, keynotes, and clinics tackling the latest in […]
Do you still need a PPC tool with the new Google Ads?
Oct 15, 2018 by Sponsored Content: Optmyzr
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good campaigns. That’s terrific. The […]
Native ad test in Google Discover feeds gets a new look
Oct 12, 2018 by Ginny Marvin
The ads reflect the new design of Google Discover, previously known as Google Feed.

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
Oct 15, 2018 by Greg Sterling
What’s new and striking about this survey is the runaway gap between Amazon and everyone else.
Facebook opens Audience Network SDK beta program for developers, publishers
Oct 15, 2018 by Amy Gesenhues
Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.
Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Oct 15, 2018 by Robin Kurzer
Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion.
Do you still need a PPC tool with the new Google Ads?
Oct 15, 2018 by Sponsored Content: Optmyzr
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good campaigns. That’s terrific. The […]