SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google warns webmasters not to use misleading event markup
  Nov 27, 2017 by Barry Schwartz

  Google can penalize your website if you use event markup in a misleading manner.

• Looking to get out of the SEO business? Good!
  Nov 27, 2017 by Jeremy Knauff

  The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.

• Want to speak at SMX West? Here’s how
  Nov 27, 2017 by Chris Sherman

  The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 13 – 15, 2018 at the McEnery Convention Center in San Jose, California. To increase the odds of being selected, be sure to read the agenda. Understand […]

• Google showing knowledge graph data in local panels
  Nov 27, 2017 by Barry Schwartz

  Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues.

• Search in Pics: Android candy dispenser, Google Jiu Jitsu shirt & Bing partner plaque
  Nov 24, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Happy Thanksgiving cupcakes: Source: Instagram Android candy dispenser: Source: Twitter Google custom Jiu Jitsu shirt: Source: […]

• Don’t forget! RSVP for the ‘SEO in 2018’ webinar.
  Nov 27, 2017 by Digital Marketing Depot

  SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s top experts to examine what SEOs need to know about […]

• How your website redesign can sabotage your paid search efforts
  Nov 27, 2017 by Pauline Jakober

  Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program.

• 2-step methodology for dealing with PPC performance downturns
  Nov 24, 2017 by Jeff Baum

  What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust.

• Coming to terms with fake reviews
  Nov 24, 2017 by Kevin Lee

  In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake reviews.

• Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions
  Nov 23, 2017 by Amy Gesenhues

  “Unlike his domesticated brethren,” writes Google, “the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.”

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Tumblr founder David Karp steps down as CEO, COO Jeff D’Onofrio takes over
• Facebook outlines its advertising principles to show it has them
• 4 killer tips to help you spy on your competitors during the holidays (and after)
• A new era: Mobile-location tracking, user consent and government surveillance

Search News From Around The Web:

• 5 SEO questions you were afraid to ask, Yoast
• Google Added “Create Ad” Option to the In-Search GMB Editor Menu, alakov.com
• Google Says Most Websites Rank Without Any Link Building, Search Engine Roundtable
• Improve your SERP-Snippets with the Toolbox, SISTRIX
• Successful SEO Consulting Tips, Aleyda Solis
• How Russia Polices Yandex, Its Most Popular Search Engine, Motherboard
• Digital Personal Assistants Will Change Search: Here’s Why, Stone Temple
• Google says no changes in algorithm to re-rank websites: Russian watchdog, Reuters
• How Mainstream News Sites Are Making Google Less Trustworthy (And How They Can Help Improve the Accuracy and Credibility of Google Search Results), Vanessa Fox
• How To Quickly Remove A Rogue Subdomain From Google Using The Remove URLs Tool In GSC – And Make Sure It Stays Out (Case Study), gsqi.com
• YouTube’s Search Autofill Surfaced Disturbing Child Sex Results, BuzzFeed