SearchCap: Google Lens, WordStream acquired & IAB report

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017
May 10, 2018 by Greg Sterling
Mobile was responsible for 54 percent of paid-search ad revenue last year.
Ask the SMXperts: The latest in advanced technical SEO
May 10, 2018 by Debra Mastaler
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.
What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know
May 10, 2018 by Digital Marketing Depot
It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data. Integrating the data housed in […]
Search marketing software company WordStream acquired by Gannett for $150M
May 10, 2018 by Barry Schwartz
Founded in 2007, the popular PPC management tool has been sold.
Google Lens improvements ready visual search and AR for mainstream adoption
May 10, 2018 by Greg Sterling
Better text recognition, lookalike search and real-time functionality are upgrades.