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SearchCap: The Day In Search, April 11, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Search Engines
    Unite On Sitemaps Autodiscovery

    Last November, Google, Microsoft and Yahoo united to support sitemaps, a
    standardized method of submitting web pages through feeds to the search
    engines. Today, the three are now joined by Ask.com in supporting the system
    and an extension of it called autodiscovery. This is where the major search
    engines will…
  • Jupiter Finds
    Increased Demand For Local SEM

    Kevin Newcomb at SEW writes up new findings from JupiterResearch’s regular
    search marketing survey. The findings are broad and written up in some detail.
    But for purposes of this post, I’m focused on the local angle. Similar to
    earlier SEMPO survey results, released in January, there’s increasing marketer
    interest in…
  • Reprise Media
    Acquired By Interpublic

    A quick heads-up and congrats to the gang at Reprise Media, which has now been
    acquired by global advertising company Interpublic. Reprise will remain an
    independent company within Interpublic, as part of the newly formed Futures
    Marketing Group. Reprise will be the first company to reside within FMG. Other
  • Search Engine
    Strategies New York 2007 Coverage: Day 2

    Below, a recap of coverage out of the second day of the Search Engine
    Strategies conference in New York this week, from items spotted across the
    web. See also coverage from Day 1 here. Note that some sessions below may have
    happened on the first day but only were written…
  • Google
    Publishes Papers On Clickbots

    Last night the Google AdWords blog announced a paper they published named The
    Anatomy of Clickbot.A. The paper was rewritten by Neil Daswani, Michael
    Stoppelman, and the Google Click Quality and Security Teams. Here is the
    abstract: This paper provides a detailed case study of the architecture of the
  • Q&A With
    Microsoft Live Search General Manager Derrick Connell

    It’s hard to believe, but it’s already been more than a year since Microsoft
    Live Search launched. At the time, I remember being impressed with the
    functionality of the product, and thinking to myself, "this ought to heat up
    the game some—it’ll be interesting to see how the competition…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Paid Search & Contextual

SEM Industry


Social Media

Video, Audio & Image Search

Other Stuff

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