SearchCap: The Day In Search, April 3, 2007

By Fox News

April 3, 2007

0

70

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Will Utah’s New
Trademark Bill Stop Competitive Keyword Buys?
Wow. Via Techdirt, news from the EFF that the Utah legislature has passed a
Trademark Protection Act law preventing people from buying ads linked to terms
that are also trademarks of others. The Trademark Blog notes the law probably
violates the US Constitution. Certainly it will be hard to enforce….
Preliminary
Scorecard: How Effective Is Yahoo’s Panama Upgrade?
The world of search marketing is divided into two types of people, it seems:
Those who have never actually used Yahoo’s new Panama sponsored search upgrade
and never will; and those who are in knee deep working on their accounts, and
want to find out how other fellow marketers…
Live Search
Maps Adds New Features And Firefox 3D Support
Microsoft added a range of new features to Live Search Maps, including Firefox
support for Virtual Earth 3D. Some of the new capabilities are live right now
and some are going live later today. Below is a list of the new tools and
features and their descriptions from the distributed…
Ranking The SEO
Ranking Factors
Back in 2005, SEOmoz tried to assemble a list of all the possible search
engine ranking factors out there and get various experts to rate them. I say
tried to because while they had a list, and ratings, no one knows all the
factors or exactly how each individual search…
Ask Ramps Up
The Mystery Ads
First in the UK, Ask rolled out a guerilla marketing campaign aimed at
sparking an "information revolution" to choose Ask over Google. Now a
different yet still mysterious campaign is underway in the US by Ask.
Valleywag reports about billboards on Highway 101 between San Francisco and
San Jose saying…
Snakes On A
Google
We noted the great Google python rampage in headlines yesterday, but the story
continues. Since it’s a slow news day, so why not. On April 1, the python pet
of a Google employee in New York got loose. No joke. The python was found
yesterday, and no one was harmed….
MSN Gets The
Message: Don’t Prefill The Search Box
I’m still waiting for the promised official response from Microsoft about the
entire prefilling of the search box thing that happened at MSN UK, as we wrote
about last week. But via Threadwatch, MSN UK apparently has a blog about the
— yes — MSN UK home page. There, MSN…
The Four
Returns Of Social Media Marketing
There are essentially four different types of return that you can expect from
a successful social media marketing campaign: links, mindshare/branding, sales
and consumer interaction. Below, a look at each type of return and how you can
tap into it, depending on your goals….
The Impending
Social Search Inflection Point
Search has changed. Online consumer information retrieval has reached another
inflexion point – a shift from pure algorithmic search to social search.
Searchers have become increasingly sophisticated, and basic algorithmic web
results are getting diluted out of most mainstream search experiences such as
Google, Yahoo, Microsoft, AOL and Ask. Search…
Google TV Ads:
Google Brings Auction Model To TV Advertising
Rumored and written about for several weeks, Google is in fact launching a
beta trial of TV ads with cable company Astound and satellite TV provider
Echostar, which owns Dish Network. Astound operates in selected cities in
Northern California. But Dish Network is national. Interestingly, Dish Network
is highly interactive,…
Search Month:
March 2007 Search News, In Review
Search Month is a monthly newsletter that recaps stories covered on Search
Engine Land over the past month. It’s also available by feed here. Below, news
about Search Engine Land itself, then our 10 most popular stories written last
month, then a major story for various search marketing topics along…