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SearchCap: The Day In Search, August 1, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Google Dumps
    The Supplemental Results Label

    As many expected, Google has announced that it is dumping the supplemental
    result label for pages listed within its supplemental index. Does that mean
    the supplemental index has gone away? No. But Google promises that being in
    the supplemental index versus the main index should be less of an…
  • Google’s Last
    Visited Time Stamp Gets Down To The Minute

    Google Cache Showing Last Retrieve Dates in Minutes at Search Engine
    Roundtable shows how Google is now showing when it last visited some pages on
    a per minute or per hour basis, rather than in the traditional per day style.
    For example, this is how Google has normally shown last…
  • Google Maps
    Plus Sign In Sponsored Results

    AccuraCast reports seeing Google UK experimenting by placing a Google Maps
    "Plus Box" feature within Google sponsored results….
  • How To Optimize
    B2B Pay Per Click In 4 Hours A Week, Part 2

    In Part 1 of "How To Optimize B2B Pay Per Click In 4 Hours A Week", I wrote
    that in most B2B companies, the person or team that manages PPC campaigns and
    landing pages is under constant pressure to "do more with less". This means
    that search marketing is…
  • Managing Search
    Marketing Campaigns With Social Media Tools

    Social media tools such as blogs, wikis, podcasts, videocasts or vlogs, social
    networks, etc, are proving to be a great way for businesses to spread a
    corporate message, to improve their branding and to support a myriad of other
    external communication requirements. But what about their use as internal…
  • Google Gets
    Some Of What It Wanted From The FCC

    Google is seeking to penetrate and open up the walled garden that is the US
    wireless market. Carriers are the gatekeepers, controlling access and the
    devices available to consumers. In Europe the situation is quite different,
    allowing consumers to buy any phone and essentially use them with any
    operator. Google…
  • Google,
    Microsoft & Others Want Copyright Warnings To Be Clearer

    Google, Others Contest Copyright Warnings from the Wall Street Journal reports
    the Computer and Communications Industry Association (CCIA), which includes
    Google and Microsoft, are filing a complaint with the FCC about how some
    content companies are taking their copyright warnings a bit too far. The CCIA
    would like the FCC…
  • Google: Not
    Ready To Behaviorally Target

    We explained last week how Google was using search history to refine the ads
    it shows to searchers. But for now, Google says that’s as far as it plans to
    go to behaviorally target people. Google wary of behavioral targeting in
    online ads from Reuters goes into more about this,…
  • Aaron Wall Does
    Q&A With Danny Sullivan

    Aaron Wall of SEO Book has posted a new interview with me. I normally don’t
    highlight these type of interviews here on the blog, but Aaron asked a lot of
    interesting questions that really got me thinking — and I thought readers
    here might like a heads-up about it. In…
  • Yahoo’s ROBO
    Study: Search Has Big Impact On Offline Purchases

    Earlier this week, Yahoo released the results of a major study of online
    advertising and consumer retail purchase behavior. Conducted in conjunction
    with comScore between April, 2006 and January, 2007, the study sought to
    quantify "the impact of search marketing and display advertising on consumer
    shopping behavior and the in-store…
  • Free Webcast
    This Thursday: Managing SEO for Big Sites, Big Brands

    In theory, Search Engine Optimization (SEO) is the same process whether your
    site has ten pages or ten thousand… or is it? In practice, SEO at large
    companies has its unique problems and solutions for marketers. So how do you
    effectively manage SEO for a website that reaches across an…

Search News From Around The Web:

Applications & Portal Features

Business Issues


Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Other Items

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