SearchCap: The Day In Search, August 1, 2007

By Fox News

August 1, 2007

0

10

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Google Dumps
The Supplemental Results Label
As many expected, Google has announced that it is dumping the supplemental
result label for pages listed within its supplemental index. Does that mean
the supplemental index has gone away? No. But Google promises that being in
the supplemental index versus the main index should be less of an…
Google’s Last
Visited Time Stamp Gets Down To The Minute
Google Cache Showing Last Retrieve Dates in Minutes at Search Engine
Roundtable shows how Google is now showing when it last visited some pages on
a per minute or per hour basis, rather than in the traditional per day style.
For example, this is how Google has normally shown last…
Google Maps
Plus Sign In Sponsored Results
AccuraCast reports seeing Google UK experimenting by placing a Google Maps
"Plus Box" feature within Google sponsored results….
How To Optimize
B2B Pay Per Click In 4 Hours A Week, Part 2
In Part 1 of "How To Optimize B2B Pay Per Click In 4 Hours A Week", I wrote
that in most B2B companies, the person or team that manages PPC campaigns and
landing pages is under constant pressure to "do more with less". This means
that search marketing is…
Managing Search
Marketing Campaigns With Social Media Tools
Social media tools such as blogs, wikis, podcasts, videocasts or vlogs, social
networks, etc, are proving to be a great way for businesses to spread a
corporate message, to improve their branding and to support a myriad of other
external communication requirements. But what about their use as internal…
Google Gets
Some Of What It Wanted From The FCC
Google is seeking to penetrate and open up the walled garden that is the US
wireless market. Carriers are the gatekeepers, controlling access and the
devices available to consumers. In Europe the situation is quite different,
allowing consumers to buy any phone and essentially use them with any
operator. Google…
Google,
Microsoft & Others Want Copyright Warnings To Be Clearer
Google, Others Contest Copyright Warnings from the Wall Street Journal reports
the Computer and Communications Industry Association (CCIA), which includes
Google and Microsoft, are filing a complaint with the FCC about how some
content companies are taking their copyright warnings a bit too far. The CCIA
would like the FCC…
Google: Not
Ready To Behaviorally Target
We explained last week how Google was using search history to refine the ads
it shows to searchers. But for now, Google says that’s as far as it plans to
go to behaviorally target people. Google wary of behavioral targeting in
online ads from Reuters goes into more about this,…
Aaron Wall Does
Q&A With Danny Sullivan
Aaron Wall of SEO Book has posted a new interview with me. I normally don’t
highlight these type of interviews here on the blog, but Aaron asked a lot of
interesting questions that really got me thinking — and I thought readers
here might like a heads-up about it. In…
Yahoo’s ROBO
Study: Search Has Big Impact On Offline Purchases
Earlier this week, Yahoo released the results of a major study of online
advertising and consumer retail purchase behavior. Conducted in conjunction
with comScore between April, 2006 and January, 2007, the study sought to
quantify "the impact of search marketing and display advertising on consumer
shopping behavior and the in-store…
Free Webcast
This Thursday: Managing SEO for Big Sites, Big Brands
In theory, Search Engine Optimization (SEO) is the same process whether your
site has ten pages or ten thousand… or is it? In practice, SEO at large
companies has its unique problems and solutions for marketers. So how do you
effectively manage SEO for a website that reaches across an…