Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Google Dumps
The Supplemental Results Label
As many expected, Google has announced that it is dumping the supplemental
result label for pages listed within its supplemental index. Does that mean
the supplemental index has gone away? No. But Google promises that being in
the supplemental index versus the main index should be less of an… - Google’s Last
Visited Time Stamp Gets Down To The Minute
Google Cache Showing Last Retrieve Dates in Minutes at Search Engine
Roundtable shows how Google is now showing when it last visited some pages on
a per minute or per hour basis, rather than in the traditional per day style.
For example, this is how Google has normally shown last… - Google Maps
Plus Sign In Sponsored Results
AccuraCast reports seeing Google UK experimenting by placing a Google Maps
"Plus Box" feature within Google sponsored results…. - How To Optimize
B2B Pay Per Click In 4 Hours A Week, Part 2
In Part 1 of "How To Optimize B2B Pay Per Click In 4 Hours A Week", I wrote
that in most B2B companies, the person or team that manages PPC campaigns and
landing pages is under constant pressure to "do more with less". This means
that search marketing is… - Managing Search
Marketing Campaigns With Social Media Tools
Social media tools such as blogs, wikis, podcasts, videocasts or vlogs, social
networks, etc, are proving to be a great way for businesses to spread a
corporate message, to improve their branding and to support a myriad of other
external communication requirements. But what about their use as internal… - Google Gets
Some Of What It Wanted From The FCC
Google is seeking to penetrate and open up the walled garden that is the US
wireless market. Carriers are the gatekeepers, controlling access and the
devices available to consumers. In Europe the situation is quite different,
allowing consumers to buy any phone and essentially use them with any
operator. Google… - Google,
Microsoft & Others Want Copyright Warnings To Be Clearer
Google, Others Contest Copyright Warnings from the Wall Street Journal reports
the Computer and Communications Industry Association (CCIA), which includes
Google and Microsoft, are filing a complaint with the FCC about how some
content companies are taking their copyright warnings a bit too far. The CCIA
would like the FCC… - Google: Not
Ready To Behaviorally Target
We explained last week how Google was using search history to refine the ads
it shows to searchers. But for now, Google says that’s as far as it plans to
go to behaviorally target people. Google wary of behavioral targeting in
online ads from Reuters goes into more about this,… - Aaron Wall Does
Q&A With Danny Sullivan
Aaron Wall of SEO Book has posted a new interview with me. I normally don’t
highlight these type of interviews here on the blog, but Aaron asked a lot of
interesting questions that really got me thinking — and I thought readers
here might like a heads-up about it. In… - Yahoo’s ROBO
Study: Search Has Big Impact On Offline Purchases
Earlier this week, Yahoo released the results of a major study of online
advertising and consumer retail purchase behavior. Conducted in conjunction
with comScore between April, 2006 and January, 2007, the study sought to
quantify "the impact of search marketing and display advertising on consumer
shopping behavior and the in-store… - Free Webcast
This Thursday: Managing SEO for Big Sites, Big Brands
In theory, Search Engine Optimization (SEO) is the same process whether your
site has ten pages or ten thousand… or is it? In practice, SEO at large
companies has its unique problems and solutions for marketers. So how do you
effectively manage SEO for a website that reaches across an…
Search News From Around The Web:
Applications & Portal Features
-
Official Google Blog: Google Finance in Canada – for real, Official Google
Blog -
Official Google Blog: Google Apps goes global, Official Google Blog
Business Issues
-
Can My Yahoo Compete With Facebook and iGoogle?, Read/Write Web -
Amazon To Launch Payments Services; Will Compete With PayPal and Google
Checkout, Techcrunch -
When Will Google Have a Flat Quarter?, Traffick
Conferences
- Top Lines Overheard
at Search Engine Strategies After Hours Parties, www.webbedmarketing.com - Taking
Off at SES Travel Edition, Search Engine Watch
Paid Search & Contextual
-
Click Fraud and Search Syndication Networks: What you don’t know can Hurt you!,
Rimm Kaufman -
DoubleClick tries to poach AdBrite’s customers, Valleywag
Google Wants You to Fail Your Adwords Exam, PPC Lab
Searching
- Meta Spam: Search
Results in the Search Results, SEO Book - Search Indexing Dead Ends: IBM
Patent Explores Dangling Nodes, SEO By The Sea - How-to posters from
Google, Pandia
SEM Industry
- Training a
New SEO, Search Engine Watch Blog -
Answer these Ten Questions Before You Charge for SEO Services, SEOmoz -
My New SEW Experts Column, www.evilgreenmonkey.com
Apparently I Work for Google, SEOmoz
Happy Fourth Birthday, High Rankings Forum: SEO Speedwagon, Intrapromote
SEO & SEM
-
SEO 101 : I Built It, So Where Are They?, Search Engine Journal -
SEO 101 : Links, Search Engine Journal -
How Google Failed to Hide Supplemental Results, Half’s SEO Notebok - Google Hides
Supplemental Results Label in Google.com: Webmaster Reaction, Search
Engine Roundtable - How to
Find if a Page is in Google’s Secret Supplemental Results, Jim Boykin - SEO
through PPC Eyes, Search Engine Guide -
8 Ways To Optimize For Personalized Search, Search Engine Journal -
Blog pirates on the horizon! – Download Squad, Download Squad
Social Media
- Groking
MyBlogLog, Yahoo Publisher Network - Social
Networking Goes Global, comScore -
TC Interns – 10 Favorite Facebook Applications, TechCrunch
Video, Music & Image Search
-
Google: YouTube tool won’t block uploads, Macworld
Other Items
- Another
Google Calculator Easter Egg, Google Blogoscoped
Hot Items From Sphinn, Our Social News Sharing Site:
- Training a New SEO. Or, traits you
need to have. - Answer these Ten Questions Before
You Charge for SEO Services - SEO 101: I Built It, So Where Are
They? - 61 Official Google Blogs with Links
to RSS/Atom/Discussion Groups and OPML file - 10 Secret Benefits of Attending SEM
Conferences. Shhh. - Google Has A Quilt Shop In
Venezuela (PICS) - Search Engine Optimization Tricks
for WordPress - How To Create A Viral Facebook App