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SearchCap: The Day In Search, Dec. 11, 2006

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Welcome To
    Search Engine Land!

    It’s official. Search Engine Land has now formally launched. I know, I know —
    we’ve been posting for over a week here. But now our new design is (mostly) in
    place, so it’s time to declare ourselves fully operational. For those who are
    interested, here’s some more background about the site, our name, our look,
    our goals and content….
  • NearbyNow
    Launches Mobile Product Search For Malls

    NearbyNow, which is one of several companies trying to build a local product
    inventory database, has launched SMS-based mobile search for shopping malls.
    According to the release, the service "allows consumers to find any product,
    brand or sale in a shopping mall simply by sending a text message. By typing
    their request into their mobile phone, consumers can easily find the nearest
    store that sells ‘skinny jeans’ or ‘men’s shoes on sale.’" Here’s a ClickZ
    story on the new offering and a longer, earlier post on NearbyNow more
    generally….
  • Google Earth
    Adds Geographic Web Layer

    Google announced they have added a new geographic web layer over Google Earth
    with information from Wikipedia, Panoramio and the Google Earth community.
    This information is accessible via Google Earth and it shows you individual
    photos, reviews, write ups, and much more about a specific location on Google
    Earth. How does it work? To experience this for yourself, all you need to do
    is start Google Earth and explore the world. As of today you will see new
    icons — the Wikipedia globe, the Panoramio star, or the information “i


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