Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- WSJ Bearish On
Google? If Only 60% Growth Is Bearish…
I’m seeing tons of references to a Wall Street Journal article saying Google’s
earnings might slow, which seems related to Google’s stock also having dropped
by nearly $8 so far today. If so, that’s a lot of tumble for ONE analyst firm
stating the obvious. I’m pretty sure that Google itself has said that you
can’t expect it to keep skyrocketing in growth as it has been going forward.
That’s sort of a natural progression for any new business, so you’d think
stating the obvious would be clear to potential investors and shareholders.
However, the WSJ article doesn’t really focus… - Google & NASA
Partner To Make NASA’s Data More Accessible
NASA has posted a press release that covers new details about the Google /
NASA partnership announced earlier this year. In short, Google is going to
bring in real-time weather information for Earth into Google Earth, plus make
Google Moon and Google Mars more detailed with high-resolution 3-D imagery. In
addition, they will explore more ways make NASA’s data more accessible in the
future. Finally, the release also discusses sharing knowledge on "large-scale
data management and massively distributed computing, to human-computer
interfaces" between the two organizations…. - Top Google
Search Terms Of 2006
I went looking for Google’s top terms of 2006 today after seeing that some of
them had been leaked to the UK press. Nothing public was up on either the
Google press releases page (no surprise, typically hours behind when Google
actually releases news) or the main Google Zeitgeist page or the 2006 page. I
should have remembered to do what Garett Rogers thought of — follow the
regular URL patterns from past years to see if they’d been posted but not
publicized. Nice job, Garett. Google Zeitgeist 2006 is live. Top terms for
2006 were:… - Google Explains
AdWords Trademark Policies
In a two part post at the AdWords blog, Google has added more detail to their
trademark policies. In part one, Google explains how trademark owners can
prevent use of their trademarks in AdWords and how they can exclude some
advertisers from the trademark policy. In part two, Google explains how
advertisers can request to use certain restricted trademarks in AdWords…. - UTube Monetizes
Mistaken YouTube Traffic
Philipp Lenssen takes a look at how UTube changed their approach on their suit
against YouTube. Philipp notes that when you arrive at UTube.com you now see a
search box with suggested search terms below the box. When you search or click
on the suggested search terms you are taken to ads by SearchFeed. In addition,
if you click on the UTube logo you are taken to a whats hot page with more of
these searches. I wonder how well UTube is doing on this recent influx of
70,000+ unique people per day…. - Trademark
Infringement Case Against Yahoo In Google AdWords Dismissed
Steve Bryant reports that the case against Yahoo, brought by JP Enterprises
for trademark infringement on the terms lovecity and lovecity.com have been
dismissed with prejudice. Back in mid-June, the case was first filed against
Yahoo and other companies for bidding on the brand name. Yahoo’s nor JP
Enterprises’ attorneys responded to any comments about the case and why it was
dismissed. It appears that there was some type of settlement, since the case
can later be filed again…. - New York Times
On Buzz Search
Brands for the Chattering Masses from the New York Times covers a search
engine most people can’t afford, the "buzz" search that Nielsen BuzzMetrics
operates, along with those from others. The idea is that these services can
scan what’s being posted on the web, in blogs and elsewhere, and generate buzz
reports for companies. Personally, I’ve been pretty dubious of the attention
that goes into buzz reporting tools like these, wondering if they aren’t going
to be too heavily skewed by what "influencers" are writing about rather than
actual opinion. It’s useful to know what the influences are saying…. - Google Acquired
Endoxon: Geo Mapping Software
Google Operating Systems reports that Google has acquired Endoxon, a company
that specializes in internet mapping solutions. Google actually did not
acquire the whole company, but rather just half of the business units,
including internet, mapping and data processing business units. They were
acquired because "Endoxon’s assets and its European network bolster
engineering and technical resources for Google. This acquisition of Endoxon
will enable us to leverage their analysis capabilities and will help us build
out and improve the functionality of Google Earth and Google Maps across
Europe." Postscript: The Google blog posted an entry on this acquisition,
adding; The… - Yahoo Names
Nash New Chief Communications Officer
Valleywag noted earlier this month that Yahoo chief communication officer
Chris Castro had been quietly dropped from Yahoo’s management page. Her
replacement has now been named, Jill Nash, who starts on January 16 of next
year. Nash previously was vice president of global communications for Gap. Her
predecessor Castro had held the position for nearly five years, since March
2002…. - Google In
Russia & Europe: The International Challenge
Two articles out today highlight Google’s not all powerful in every market. In
Russia and some other countries, Google is fighting to gain share. New to
Russia, Google Struggles to Find Its Footing from the New York Times shows
that Google is number eight in Russia, where Yandex leads the pack, followed
by Rambler. The rest of the engines all share only 9% of the search ad revenue
in the Russian market. Why is Google lagging behind there? Most cite language
and cultural issues, despite Sergey Brin being born in Russia. European search
engines take on Google from the International… - Yahoo Says No
Directory Tag Coming January 2007
I reported this morning at Search Engine Roundtable that Tim Mayer from Yahoo
posted in a WebmasterWorld thread saying support for a "No Yahoo Directory"
tag will be coming this January. A No Yahoo Directory tag will enable
webmasters to tell Yahoo not to use their Yahoo Directory title in the search
results. Yahoo began supporting the No Open Directory (noodp) tag on October
25 and promised us that they would support the no Yahoo directory tag
equivalent sometime in the near future…. - Decipho
Personalized Search Engine
Decipho officially launched on December 14th after having been available since
October. It’s an interesting search engine because it takes the concept of
social search another stage further, while at the same time offering very
useful personalisation. There are lots of things that you can do with it, but
I would recommend registering and then uploading a list of your bookmarks to
start you off. Unfortunately these have to be from your browser, rather than
any other bookmarking services at the moment. Once you’ve done that, take a
look at the search interface itself. Very straightforward, following the
Google model… - Yoople For
Collaborative Searching
Yoople is a collaborative search engine that I discovered over the weekend.
Very simple idea – run your search and Yoople grabs results from Yahoo and
displays the first 10 for you on the screen. You can then click and drag a
result and place it in a different position in the top 10 if you think the
result should be higher or lower than Yahoo has placed it. It’s a nice idea in
theory, but when it comes down to the practicalities I’m less convinced. It
would be lovely if we all lived in a world where everyone does… - ‘Reverse
Engineering’ Google Local Results
Search engine marketer Mike Blumenthal on his blog, "Understanding Google Maps
& Yahoo Local," has been doing an interesting investigation to try and
understand the Google Maps and local search algorithm and what factors
influence those rankings. As a basic matter, Google uses different algorithms
for general and local search results. I spoke with Mike on Friday, and he said
that one of the surprising takeaways from his ongoing research is that Google
also appeared to be using different factors to determine results in the top
three local results that appear on Google.com ("OneBox") and the rankings of
results that… - Google & Orange
Talking Google Mobile Phone?
The future for Orange could soon be Google in your pocket from The Observer
talks about Google and mobile phone operator Orange apparently discussing the
creation of a Google branded phone. I can’t feel there might be a bit of hype
here leaking from the Orange side. Google has a very tight partnership with
Orange competitor T-Mobile in the UK. Google’s preloaded on all those phones
as a search default, plastered in T-Mobile brochures and so on. One quote
especially makes me dubious: A source close to the talks told The Observer:
‘Google are software experts and are doing some… - You (& Sort Of
YouTube) Named Time Magazine Person Of The Year
Time Magazine has declared You — that’s you, me, everyone — to be this
year’s Person Of The Year. And You in a big way means YouTube, the video
sharing site getting a long profile about how it has grown, with some
interesting bits on how it now seeks to maintain its "underground image" as
part of the "Google empire." So many ironies — Google as all grown up;
YouTube, a place with much of its popularity due to commerical rather than
user generated content being shared, as underground. I joked in my SES Chicago
2006 keynote last week… - ODP Founder
Skrenta On Dying Open Directory
DMOZ had 9 lives. Used up yet? from one of the Open Directory’s founders Rich
Skrenta covers how some of the ODP’s data has apparently been lost due to a
main server crash, with backups not having been done. There’s apparently some
attempt at recovery, but as Rich points out, does anyone at AOL really care?
Sadly, it’s felt like not for many years. As with Rich, perhaps the best way
forward is to just close the project. If not, c’mon Google, acquire it and
reshape it somehow….
Search News Headlines From Elsewhere:
-
German economics ministers reveals move away from ‘Quaero’, Multilingual
Search Blog -
New Digg Features O’ Plenty, Digg
Blog -
The Last
3 Years of the Digg Homepage Interface, The Mu Life -
Podcast: You(Tube)
Named Time’s Person Of The Year; Buzz Search; Google Goes To Russia; Google
Mobile Phone Coming? And More, Daily SearchCast -
Survivor Winner Yul
Worked with Google, Search Engine Journal -
Google Discontinues The Free Google Search API Key – Is It Gone Forever?,
Search Engine Roundtable -
Interview with Andy Beal of Marketing Pilgrim, Online Marketing Blog -
Creating Ad Copy that Clicks, Official Yahoo Search Marketing Blog -
Google Base Upload Errors, ComparionsEngines.com -
2006 Top
Searches Analyzed, Search Engine Watch Blog -
New Tool Looks for Copyright Violations on the Web, ResourceShelf -
Facebook, Courted By Yahoo, Won’t Sell, Director Says, Bloomberg.com -
Gather ’round the Google to hear radio ads, StarNewsOnline.com -
Building link-based popularity, Google Webmaster Central Blog -
Flash, AJAX, Usability, and SEO, ClickZ -
Think Organic, Act Paid, ClickZ -
How Do People Find Video?, iMedia Connection -
Skype team turns its attention to television, Financial Times -
Yahoo COO didn’t get `pink slip’, San Jose Mercury News -
Real Time Weather Information on a Google Map, Google Operating System - Google In
Negotiations With CBS On Selling Radio/TV Inventory, PaidContent.org - SEObook’s
Glossary – a valuable SEO resource, David Naylor
Yahoo’s IM update bugs users, News.com-
Google, Baidu eye online video business, China Daily -
A New Review of Scirus from Peter Jacso, ResourceShelf -
Google Adds More Services to the Homepage, Google Operating System -
Yahoo Panama – Interview with John Slade of Yahoo!, Online Marketing Blog - Smaller Screens Make Smarter
Search Engines, SEO By The Sea -
Gmail Wants More Cowbell, InsideGoogle -
TrailFire’s Annotations Anywhere + Distribution Through Organic SERPs,
Marketing Shift
PayPerPost Does Something Right, TechCrunch-
The Trouble with Google Toolbar for Firefox, Google Operating System -
<a href="http://pepperjamblog.com/?p=78" title="Yahoo Search Marketing Click Fraud? Yahoo issues Pepperjam Client $10K as "Courtesy