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SearchCap: The Day In Search, Dec. 8, 2006

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Baidu Launches
    Blog Search Engine In China

    People’s Daily Online reports Baidu has launched a blog search engine in China
    yesterday. The blog search engine is the first of its kind in China. Yu Jun, a
    senior executive with Baidu, said the service was based on a database of
    billions of websites, including all the blogs supported by Chinese blog
    service providers and individual blog websites.
  • Google China’s
    Co-President, Johnny Chou, To Resign

    The Pacific Epoch reports that Google’s vice president has officially
    announced his resignation on December 8th. He will be stepping down on
    December 31st as the Google China’s co-president, a position he held since
    October 2005. There is speculation that he is leaving because "Google did not
    support his localization plan."
  • New England
    Patriots, Tom Brady, Sues Yahoo For Using His Image In Ad

    The Smoking Gun broke a story that New England Patriots quarterback, Tom
    Brady, has sued Yahoo for using his "likeness, image and identity in its
    advertisements and promotions." You can see the ad from a Sports Illustrated
    September 2006 issue over here, promoting Yahoo Sports Fantasy Football.
  • Terry Semel
    Knocks Blogs While Downplaying Yahoo Reorganization

    The other day, Danny reported Yahoo COO Rosenweig Resigns; Company
    Reorganization Announced, Techcrunch now updates us that Yahoo’s Semel Says No
    Layoffs, Sort Of. Check out this video interview.
  • Google Begins
    Testing Audio Ads Within AdWords

    The Google AdWords blog announced yesterday that they have begun inviting
    advertisers to test out Google Audio Ads. There is a US based test going on,
    since the "integration is now complete." If you want to be part of this test,
    you can apply over here. After you get accepted, make sure to read the
    Guidelines for Audio Ads, describing you can use MP3 or WAV files, both 30
    seconds long, no long periods of silence and only containing one ad (no
    sharing). More details on how this is working at the Google Help section of
    the audio site.
  • Goodbye
    Chicago SES, Day 4

    The final day of the conference saw blog posts about the conference’s last
    three sets of sessions; some video interviews conducted by Lee Odden with Neil
    Patel and Cameron Olthius, Joshua Stylman and Peter Hershberg, Stephan
    Spencer, Gord Hotchkiss; and a retrospective of Day three, from the comforts
    of home, by Kim Krause Berg.

Search News Headlines From Elsewhere:

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