SearchCap: The Day In Search, Feb. 22, 2007

By Fox News

February 22, 2007

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57

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Term Highlighting and Search Engine Optimization One of the reasons I tend to focus on “organic” search engine optimization (SEO), as an online marketing strategy is that the majority of search results come from the natural spidering process. Admittedly, searchers tend to look at and click on the top results from both the paid and…
Yahoo To Redirect More Search Query Types Site ExplorerAugust of last year, Yahoo began pointing “link:” and “linkdomain:” without other search operators queries towards Site Explorer. Today, Yahoo will be redirecting “domain:” and “hostname:” queries to Site Explorer as well. So if you do a search at search.yahoo.com and it is using those query types, they will soon…
100% Organic: New Column From Search Engine Land Our newest Search Engine Land column, 100% Organic, launches today. 100% Organic will appear every Thursday, featuring columns from Greg Boser, Todd Friesen, Shari Thurow, Stephan Spencer, and Jill Whalen and will cover issues related to being listed in the free, natural or “organic” listings in search engines. Today’s…
Windows Live Shopping Goes OfflineBrian Smith reports that Windows Live Shopping has been taken offline. The message on the Windows Live Shopping says: This beta test has now ended. Thank you for visiting the Windows Live Shopping beta and helping us test the site. Our vast product selection and user-created content, such as guides…
Buyers & Information Seekers Search DifferentlyA study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document. Buyers view more search results (10) and take more time to view the results…
Google To Launch YouTube Content Identification System SoonReuters reports that Google’s CEO, Eric Schmidt said they will be releasing anti-piracy technologies for YouTube “very soon.” Schmidt said the much delayed content identification system “is not far away.” It makes sense that this is one of Google’s “highest priorities.” Now what about search? ;-)…
Google Shuts Down Blogger After Threats To New Zealand PoliticianGoogle axes death-threat blog at The Sydney Morning Herald reports that Google finally shut down CYFSWATCH New Zealand blog after numerous complaints from governmental officials in New Zealand. The blog, hosted on Google’s Blogger service, reportedly wrote a death threat against a New Zealand politician. When you access the blog…
Yahoo To Launch Singing News Show Named “Odd News Underground”Yahoo news to tilt to a lilt from Reuters reports that Yahoo is going to be launching a news show by the end of this quarter named “Odd News Underground.” The spin to this news show is that the anchor will be singing the news, that “will leave you tapping…
Google Launches Fee Based Google AppsAs we expected, Google has launched Google Apps Premier Edition. As I explained in my post at the Search Engine Roundtable, Google Apps Premier will give you everything standard Google Apps has, plus the following features:…
Google AdWords Quality Score Algorithm LiveGoogle AdWords has begun to roll out the quality score column in advertiser accounts in AdWords last week. Now, Google has announced that the new quality score algorithm has been pushed to the Google servers. In the next few days, these changes will be complete and sponsored ads in the…
What’s So Different About Being Small? Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC…
Small Is Beautiful: New Column From Search Engine Land Our most recent Search Engine Land column, Small Is Beautiful, launches today. Small Is Beautiful focuses on, appropriately enough, the issues and unique challenges faced by small business owners as they try to manage search marketing campaigns while competing with large marketers with huge budgets and resources. Small Is…