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SearchCap: The Day In Search, Feb. 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Google Releases
    New Link Reporting Tools

    For years, Google’s link: command (and see here) has deliberately failed to
    show all the links to a website. This came out of Google’s fear that site
    owners simply wanted the data to try and manipulate rankings — which was
    pretty true. Instead, they only provided a sampling of…
  • ClickZ/JupiterResearch
    Wants Your Input

    ClickZ and JupiterResearch are doing their semi-annual Search Marketing
    executive survey, and want your participation. This survey will capture what
    strategies search marketers are pursuing, what features and tools are most
    important to them and where marketers are spending their search dollars. It’s
    a short, 25-question survey, and your responses…
  • Local Search
    Best Practices

    Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray
    has just begun a kind of all-star line-up of interviews on "local search tips,
    tricks and secrets" with some industry leading practitioners. These are
    in-depth discussions and most will be worth taking a look at….
  • Searching For
    Super Bowl XLI

    The Super Bowl is known by advertisers as one of the biggest marketing events
    of the year, but do search ads play a part of that? Reprise Media released
    this years Super Bowl Search Marketing Scorecard that explains that although
    there were improvements from last year, this year was still…
  • A Widgets

    Fond of Yahoo Widgets or Google Gadgets? A new site called Widgipedia.com lets
    you search and browse for web and desktop-based mini-applications across a
    number of different platforms. Widgets can be found in the Widgipedia gallery
    by browsing, identifying items in the “tag cloud,

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