SearchCap: The Day In Search, Feb. 8, 2007

By Fox News

February 8, 2007

0

44

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Why The SEO
Folks Were Mad At You, Jason
Jason Calacanis is riled up about SEO today, telling the world that "90% of
the SEO market is made up of snake oil salesman" and still confused over why
the "SEO folks" were mad at him when he said "SEO is bull" during our keynote
conversation at SES Chicago last…
The State of
Search Engine Marketing 2006
Search marketing is thriving, according to SEMPO’s annual "State of Search
Engine Marketing" survey, with North American advertisers spending $9.4
billion on search engine marketing in 2006, a 62% increase over 2005 spending.
SEMPO collected data on spending trends on paid placement, paid inclusion,
organic search engine optimization (SEO)and SEM…
Will Google
Remain ‘The Start Page For The Internet’?
This subject is worthy of perhaps a 10,000 word New Yorker article. But this
will just be a relatively short post based on some thinking following a
meeting with Netvibes CEO Tariq Krim in San Francisco the other day….
Roundup Of
Feedback On Yahoo’s Panama Release
Yahoo launched their new ad-ranking algorithm "Panama" this past Monday. Since
then, I have collected feedback from the search community on the release. Here
is a collection of blog posts, forum posts and opinion on Yahoo’s new quality
score factor:…
3 Ranking
Survival Tips For Google’s New Personalized Results
The effects were subtle. The average person searching on Google probably
didn’t notice. For most, the results of last Friday’s rollout of the
long-tested, debated and awaited personalized search results for the masses
was an entirely unremarkable event. For the search marketing industry, it was
cataclysmic. In short, it’s a…
YouTube
Founders & Investors Cash In Big Time
YouTube’s Payoff: Hundreds of Millions for the Founders at the New York Times
reports that Google released some of the details of the acquisition costs for
YouTube. From the US Securities & Exchange Commission filing, we learned how
much the founders actually made in the deal and the VC company…
Yahoo Pipes:
Letting Non-Programmers Make Mashups & More
Yahoo launched Yahoo Pipes, "an interactive feed aggregator and manipulator"
enabling you to "create feeds that are more powerful, useful and relevant." It
took me a deep read of Tim O’Reilly’s post to get an idea of what that
actually meant. But since I can’t play with it myself at…
Searchforvideo
Upgrades Design, Capabilities
Video search service Searchforvideo has launched several new features today.
From the press release: Searchforvideo 4.0 introduces a new website design
across several popular video categories that simplifies finding popular online
video clips from the world’s most trusted video publishers. The next
generation site design is intended to promote brand…
Google Maps
Sticker Spotted In London
This Google sticker (on Flickr) was spotted in London. While it’s in some ways
unremarkable and like any number of similar stickers (Michelin, Mobile Travel
Guides, Citysearch, Zagat, etc.), it represents something of a shift for
Google and a bit of a traditional marketing push. To my knowledge nobody
has…