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SearchCap: The Day In Search, Jan. 10, 2007

By Fox News
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44

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • The Social Side
    Of Trustrank
    A newly published patent application from Yahoo, Using community annotations
    as anchortext, provides a hint at some of the research and work that Yahoo is
    doing to incorporate user created tags, annotations, bookmarks, and social
    profiles into the way that they index and organize information, and rank that
    information. Danny asked me if I would mention a recent SEO by the Sea post
    here, where I went into some depth on the processes described in that
    document. It is at Social Trustrank and User Annotations as Anchor Text. One
    of the most interesting aspects the patent covers is how trustrank…
  • Stay Master Of
    Your Feed Domain
    In Jennifer Slegg’s 25 Tips To Optimize Your Blog For Readers & Search Engines
    post from yesterday, tip 22 was to use your own domain name. I wanted to dive
    a bit deeper into that in terms of having your own domain name for your feeds,
    which is incredibly easy and cheap to do via FeedBurner. Moreover, failure to
    maintain control of your feeds by not using your own domain is one of the
    biggest mistakes I feel many marketers make. I love FeedBurner. I’ll say it
    again — I love them. They make it incredibly easy for me to…
  • Should Google
    Pay Off Brand Owners With Cut Of Keyword Sales?
    I saw Should Google Give Brand Owners A Cut? from InsideGoogle earlier, about
    the idea of Google paying brand owners a share of revenues of those
    advertising on their names. Then a reader just emailed me asking what I think
    about the idea. OK, I’ll bite. In short — probably not. More on that below,
    along with a review of Google’s existing policies and how they came to be.
    Plus, give me your thoughts by commenting!…
  • Authorama:
    Testing If Google Can Restrict Public Domain Books It Offers For Download
    Freeing Google Books from Philipp Lenssen at Google Blogoscoped covers him
    trying an interesting experiment. Can Google dictate that public domain books
    that it has scanned and distributed on the web really be subject to
    restrictions on non-commercial work? First a look at how Google provides these
    books. Google says that PDF downloads are available for most out of copyright
    books via Google Book Search. Sadly, I find the instructions on finding these
    don’t match the actual difficulty in doing so. From the instructions:…
  • Google Blog
    Search’s People Search Spam Problem
    Last month, I wrote Public Spam/Splog Report over on my personal blog, begging
    Google to stop the "people search" spam that’s been clogging my Google Blog
    Search feeds with junk off Google’s own Blogger service. Today, I noticed
    Steve Rubel writing recently on the same issue. Steve gives you the
    screenshots of how the junk shows up on Google Blog Search. My post goes into
    depth on the redirection and scraping that’s going on. End of story, the junk
    needs to step. C’mon, Google — fix it. FYI, here’s today’s latest junk out of
    my newsreader from just today:…
  • Search Engine
    Land: Top Stories & Stats, Jan. 9, 2007
    Earlier I did a review of traffic stats for Search Engine Land in December
    2006. Today, I’m looking at what happened on the site yesterday, in terms of
    most popular stories. I can’t promise to do this every day. But doing a daily
    stats review is part of my regular routine, and it helps me keep track of what
    drove traffic when I do a monthly review as well. So here’s yesterday on
    Search Engine Land, looking at our top stories and what made them pop. Google
    Named Fortune’s Best Place To Work, But Rich Early Employees Checking Out
    had…
  • Virtual Earth
    Enhances Aerial, Satellite Imagery
    Still somewhat ahead of consumer demand, Microsoft continues to build on its
    commitment to rich satellite and aerial imagery (in addition to 3-D) through
    its Virtual Earth platform (and Live Local destination). Earlier today
    Microsoft announced that it will integrate more than 400,000 square miles of
    U.S. aerial imagery into Virtual Earth, under an agreement with satellite
    image provider GlobeXplorer….

Search News Headlines From Elsewhere:

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