Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Alerts Get A Shiny New Redesign
Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with Google’s general aesthetic. The emails now have a similarly clean look-and-feel to the card-style layout that’s becoming so prevalent in Google search results, Google Now, on Google’s mobile apps and elsewhere. […] - AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric
Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call. When Google first announced the release of estimated cross-device conversions in October, it seemed to be received with a collective shrug. […] - Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Seattle Seahawks Bing Towels: Source: Twitter YouTube Emmy: Source: Google+ Back To The Future’s Christopher Lloyd […] - Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013
In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first […] - Tax Season: Plan Now For Great Advertising Returns
Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15 approaches. If there’s one thing taxpayers can […] - 5 Go-Tos To Make Online Reviews Work For Your Business
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s List and other local search directories continues to mount. […] - Local SEOs Sound Off On Google+ Local Hijackings
Earlier this week, Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it’s unclear how long those third-party links were in place, several knowledgeable people have surmised it may have been at least a month, if not longer. […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google To Roll-Out In-Ad Surveys After Users Mute Display Ads
- Sundance 2014: Movies, Marketers Work To Produce Online Buzz
- Infographic: The Evolution Of The Marketing Department From “Push” To “Pull”
- Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen
- Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions
- Strategizing Direct-To-Consumer E-Commerce: When Should Manufacturers Dive In?
- Don’t Give Up On Past Customers, Re-Engage Them With These Tips
Search News From Around The Web:
Industry
Link Building
- My Site Doesn’t Rank For Maternity Jeans! Google Responds., Search Engine Roundtable
Local & Maps
- Google Bulk Upload: Verified Listings Or Just Another Data Feed?, Mike Blumenthal
- What’s Old is New Again – Spam in the Google Local Results, Mike Blumenthal
Search Marketing
- The Changing Landscape of Search – Expect More Bumpy Times Ahead, State of Digital
- How To Choose Your Ad’s Landing Page, blog.adstage.io
- Video: Google Hotel Spam, Bing SSL Search, Google Buys Nest & Makes Contact Lens, Search Engine Roundtable
SEM / Paid Search
- SEO/Content Tool Fueling PPC Strategy, SEER Interactive
- Bing Ads Reporting Series: Understanding the Call Details Report, Bing Ads
- Should You Create Ad Group Sitelinks in Enhanced Campaigns?, Certified Knowledge
- Part Three: Paid & Organic Report Data, SEER Interactive
Searching
- Google shows again a Wikipedia box with the results, but now we can see more info, allgoogletesting.blogspot.com
SEO
- International SEO, Shimon Sandler
- Are You Crazy? Cool, You Have A Good Future In SEO, Daily SEO Tip
- Outrank your Competitors Using Moz’s Tools for Beginners, WrightIMC
- TD Canada Trust Mobile Site Is Main Site In Google Canada, Search Engine Roundtable
- The SEO content writers’ manifesto, SEO Copywriting
- Will Keywords be Replaced by Topics for Some Searches?, SEO By The Sea
- 5 Things a Marketer Needs to Tell Her SEO in 2014, Search Engine People
- SEO Threatens Client With Negative SEO, Search Engine Roundtable
- SEO: How to Create a 301 Redirect Map, for Site Redesigns, Practical E-Commerce
- Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday, Moz
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
