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SearchCap: The Day In Search, July 24, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • AOL To Acquire
    Behavioral Targeting Ad Network Tacoda

    AOL this morning announced that it would be acquiring Tacoda, a behavioral
    targeting (BT) ad network and technology provider (which works with many
    newspaper publishers). AOL owns the largest online ad network, Advertising.com,
    and will be integrating BT capabilities into that property as well as others
    across its network. BT…
  • Google & Other
    Search Apps For The iPhone

    It has been almost two weeks since I got my iPhone and I have been playing
    with it for a while now. I wanted to share with you the various cool search
    applications I use on my iPhone, including Google’s AJAX iPhone search….
  • 5 Tactics For
    Driving Traffic From StumbleUpon

    StumbleUpon is a hot social discovery site that continues to rapidly increase
    in popularity. With the increase in popularity comes an increase in the
    potential traffic that it can drive to your sites. StumbleUpon has always been
    great at driving traffic and links, but lately I’ve started to notice…
  • Should Stronger
    Keywords Subsidize Weaker Keywords?

    Some keywords perform great. Some keywords perform OK, and some keywords
    stink. Today I’d like to write about keyword portfolio economics, asking,
    “Does it ever make sense to use stronger keywords to subsidize weaker
    keywords?” My answer is “Yes—when done correctly.” Efficiently bidding a large
    keyword portfolio is not…
  • Search
    Illustrated: Google’s Organic Crawl

    Google has two crawlers, each with a different function, to assure that it’s
    index of the web is both deep and up to date. Today’s Search Illustrated shows
    the function of each of these content discovery utilities:…
  • YouTube
    Democratic Presidential Debate Airs On CNN

    It’s quite clear that then Internet and now online video have changed
    political marketing. Whether they have changed the nature of political
    discourse is another thing entirely. Indeed, people will be discussing whether
    last night’s YouTube-CNN Democratic presidential debate was a watershed moment
    for American politics or simply a novel…
  • Superpages Adds
    Video To Local Search Site

    Superpages becomes the second major local search destination to add video
    advertising after Citysearch did so recently (in partnership with TurnHere).
    Other local search and yellow pages sites with video include DexKnows
    (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there
    are an increasing number of travel sites that…
  • SMX Local &
    Mobile Comes To Denver; Early-Bird Registration Expiring!

    Search Engine Land’s next Search Marketing Expo event is only about two months
    away — SMX Local & Mobile, in Denver this October 1 & 2. As with our sold-out
    SMX Advanced show in June, this is a strictly limited capacity event! So
    sign-up now to ensure you can get…

Search News From Around The Web:

Applications & Portal Features

Business Issues


Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Hot Items From Sphinn, Our Social News Sharing Site:

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