SearchCap: The Day In Search, July 3, 2007

By Fox News

July 3, 2007

0

93

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

How To Build An
Audience On MySpace
MySpace is a great social media site that marketers can leverage in a number
of different ways. One of these is building up a large audience for your
profile, which can then be used to drive traffic to your site, interact with
consumers, create mind share, and even empower…
Google Asks For
Formal Role In Microsoft Anti-Trust Dispute
New Google filing presses for role in Microsoft case from the Seattle PI
covers how Google has now formally applied for a direct role to participate in
how a judge evaluates whether Microsoft’s desktop search in the Vista
operating system violates an anti-trust agreement….
Can Yahoo &
Microsoft Ever Catch Google?
Google is not easing up in terms of search market share and acquisitions. I
need not say it but Google is a formidable force that Yahoo and Microsoft are
not going to overcome easily. Consider the following:…
If Search
Engines Were Frat Houses From Movies
I love search engines. I love comedy movies. So let’s have fun putting the two
together. Which search engines are most like some famous movie fraternities?
Yes, there is an Animal House of search! Google: Lambda Lambda Lambda (Revenge
Of The Nerds) As I pondered how to match search engines…
adCenter
Accreditation To Be Named adExcellence
Dave Naylor reports that he knows the name of Microsoft adCenter’s
accreditation program. The name is adExcellence and is expected to be
available some time this year. adexcellence.com does link to a pilot program
login screen….
Google Makes
FeedBurner’s TotalStats & MyBrand Free
In light of Google’s acquisition of FeedBurner, Google has made the two
fee-based FeedBurner services free: MyBrand and Stats PRO….
European
Consumer Rights Group Joins Others In Opposition Of DoubleClick Acquisition
Consumer group hits at Google $3bn move from the Financial Times reports a
large European consumers rights group, Beuc, has joined with others that
oppose Google’s proposed acquisition of DoubleClick….
Google Appeals
Belgium Newspaper Case Ruling
Google appeals Belgian copyright law, talks ongoing from MarketWatch reports
that Google is appealing the copyright case they lost in Belgium….
Google Search
URL Parameters Explained
Appending different parameters to the end of the Google search URL string can
often extend the Google search results into something that may be more
tailored for your specific search. Joost de Valk created a Google Web search
parameters cheat sheet (PDF file) that contains a comprehensive list of
many…
LG To Create A
YouTube Mobile Phone
Youtube, SKorea’s LG agree to develop mobile phone from AFP reports that LG
Electronics, a popular cell phone manufacturer, will be teaming up with
Google’s YouTube to create a mobile phone that can upload, view, and share
YouTube videos….
Search
Illustrated: Google’s Universal Search Explained
Google recently made what Danny called "the most radical change to its search
results ever, introducing a "Universal Search" system that will blend listings
from its news, video, images, local and book search engines among those it
gathers from crawling web pages." Danny went on to write a massive,…
Official:
Google Acquires GrandCentral, Telephone Management Company
Google confirmed that they have acquired GrandCentral, a company that lets you
keep one telephone number as you move from home to home or job to job. Google
said: We think GrandCentral’s technology fits well into Google’s efforts to
provide services that enhance the collaborative exchange of information
between our…