Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web. But before the news, a request!
When Online Marketing Blog had a
poll for best
search podcast recently, I was one of the few that did NOT beg, plead or cajole
listeners to vote for my Daily SearchCast
show. I should have, because we went from a strong natural lead in first to
dropping to fourth.
Fine, the gloves are off with the latest poll, for best search marketing
newsletter. Barry and I slave away at SearchCap each day. Take a minute and give
us your vote, if you would — no registration required. You can vote
here.
From Search Engine Land:
- Can You Get By
Without Google & Major Search Engines?
There are two projects going on today to see if we can survive without the
major search engines. The first project is for searchers, to see if they can
search alternative search engines without using the five major engines. The
second project is for search marketers, to see if they… - Google Responds
To EU: Cutting Raw Log Retention Time; Reconsidering Cookie Expiration
In response to an EU letter over data retention, Google has announced that it
will now anonymize server log data after 18 months, rather than the previous
maximum time it had announced of 24 months. It is also reconsidering how long
its cookies last. It’s nice to see Google make… - Google
Webmaster Tools Adds Paid Link Reporting Form & More
The Google Webmaster Central blog announced the addition of a few new features
to Webmaster Central Tools. The main feature is a new form where you can
report paid links that you find on various sites. This feature was discussed
at the Search Marketing Expo conference, and has already been… - Got A Google
Penalty? A Workflow For Managing Google Penalties
How to Handle a Google Penalty – And, an Example from the Field of Real Estate
from Rand Fishkin has a nifty little chart explaining how to handle a Google
penalty. The flow chart takes you through several questions, and based on a
yes or no answer, different steps are… - Stockholders
Vote Down Yahoo’s CEO Compensation Cut & China Censorship Proposal
Yahoo shareholders defeat exec pay/perform link from Reuters reports Yahoo’s
shareholders have voted down a proposal to effectively cut Yahoo’s CEO salary
down and a proposal to practice anti-censorship policies in China…. - Google, Intel
And Others Join Greener Computing Effort
Google announced that it and many other computer and Internet heavyweights
have joined together in the global Climate Savers computing initiative
launched by the World Wildlife Federation. The idea is to improve the
efficiency of computer hardware and data centers so that they require less
power and give off less… - How To Convince
Giant Corporations To Embrace Social Media
During the "Better Ways" panel last week at SMX someone in the audience asked
for advice on convincing big corporations to embrace social media marketing.
At the time my answer was that there would be a lot of education involved and
you should also let them know that you’ll… - Podzinger Is
Now EveryZing
Following in the recent footsteps of Technorati, which morphed into a
multi-media search engine, podcast search engine Podzinger has added video and
rebranded itself EveryZing, a stronger and (paradoxically) less confusing
brand. Google introduced video into Google.com results with the roll out of
Universal Search and the new Ask3D prominently… - Search
Illustrated: SEO For eCommerce
When a searcher has reached the point of typing an extremely explicit,
product-oriented query into the search box, the odds are good that they’re
ready to buy. For example, I’m just about ready to purchase a Kodak Easy Share
V705 digital camera. A few weeks ago, my searches were… - Patent Suit Has
Broad Implications For Local Search
Wired is reporting on a lawsuit filed in US District Court in Texas against
Verizon and its now spun-off directory division Idearc. The suit (PDF file)
claims infringement of patent 5,930,474, "Internet organizer for accessing
geographically and topically based information." This goes to the essence of
many if not most… - Google Wants To
Make TV Ads Less "Annoying"
Google’s Campaign Against Bad Commercials from Internetnews.com reports Kim
Malone, the director of Google AdSense, as saying she wants to make TV ads
less "annoying." When Kim Malone was questioned on how Google plans on taking
the "non-intrusive" nature of search ads and contextual ads to the TV ad
model,… - YouTube Ready
To Test "Fingerprinting" Video Tool
YouTube to test video ID with Time Warner, Disney from Reuters reports that
Google’s YouTube is ready to begin testing their video fingerprinting tool on
Time Warner and Walt Disney video content. The tool will be ready for testing
in a month and will help prevent copyrighted materials from making… - Search Ads &
Contextual Ads Are Different! You Need To Treat Them Separately
The major PPC engines offer the ability for advertisers to show their ads on
both search and content networks. However, those networks are very different
from a consumer engagement process, and they should be treated very
differently. To provide a quick recap, with the search network, an advertiser
bids… - Google AdWords
Adds Placement Performance Reports Showing Content Network Data To Advertisers
Google, as expected, has added a new report type to give AdWords advertisers
the ability to see the exact sites their ads are displaying on within Google’s
content network. These Placement Performance reports will detail the domain,
URL, impression, click, conversion and cost data for each site an ad
appears…
Search News Headlines From Elsewhere
Applications & Portal Features
Today’s outage, Google Reader Blog-
Google Reader Search Powered by Google Gears, Google Operating System -
Community Response to Gears, Google Gears Blog -
Gmail Can Preview PowerPoint Files, Too, Google Operating System - Google Apps
Premier Edition a Mixed Bag, eWeek
Business Issues
-
For Yahoo, an Ordeal of Dissent, New York Times
Microsoft’s Dead Naming Strategy [Voices], All Things Digital- Lawrence
Lessig, Google, and Internet Commerce, John Andrews
Ask Blows it Again, Search Engine Guide-
Despite Reservations, ComScore and NetRatings Carry on with Audits, ClickZ -
Working at Powerset, Tim Converse -
Microsoft Versus Google: Apple Wins, Forbes.com -
Google party at eBay event will protest Checkout ban, News.com
Conferences
-
SMX Video – Google’s Matt Cutts Discusses Themes and Latent Semantic Indexing,
Marketing Pilgrim - SMX
Advanced: Reflections of a 50-Year Old Search Marketing Conference Virgin,
SMX Blog - High Rankings
Seminar to be Held on June 28-29 in Denver, Colorado, Search Engine
Roundtable
Linking
-
PR 8 Links from Google.com Only $1,995, Marketing Pilgrim
Local, Maps & Mobile
- Pamela
Fox Talks About Google Maps, Google Blogoscoped -
Local Search Control for Maps API, Google AJAX Blog
Google removes ‘objectionable’ Street View images, Stuff.co.nz- Google
Responds to Street View Concerns, Google Blogoscoped -
EFF privacy attorney is a magnet for privacy invading street-searches,
Boing Boing - It is a
legitimate concern. However, given the number of satellites that can read your
license plate from the sky, I think at this point that’s not necessarily where
a terrorist would go, Digital Daily
Paid Search & Contextual
-
Complimentary campaign optimizations — round two, Inside AdWords -
Webinar transcript now available, Inside AdSense -
Beware the Beginning PPC Search Marketer, ClickZ -
Don’t Just Consider the ‘Last Click’, SearchViews - Are Bid
Management Tools Dead?, Search Engine Watch - Yahoo! to
Shorten Ad Descriptions to 70 Characters on June 20th, Search Engine
Roundtable - Google Tests
"Ad Text Ideas" AdWords Tool, Search Engine Roundtable
Searching
-
Is googling creeping you out?, News.com -
Privacy
Solution, Step One, The Alchemy Of Search -
TRUSTe Launches New Identity and Seal, ClickZ - Context Sensitive Stemming for
Web Search, SEO By The Sea
Unofficial Google Depersonalizer, Google Blogoscoped- Ask.com Still
Indexing Old Pages That Were 301 Redirected Years Ago, Search Engine
Roundtable - Morph & In-line
functions: The power behind the panels, Ask.com Blog - Ask 3D’s Answer
To Holistic Search, MediaPost
SEM Industry
-
SEO Is Dead. Long Live, er, the Other SEO, ClickZ -
Search Engine Optimization Will Not Become Obsolete, Bruce Clay Blog -
Travelocity Hands Search Marketing Duties to iCrossing, ClickZ -
Insisting on Ethical Search Engine Optimization, Bruce Clay Blog -
Are The Big Three Search Engines Xenophobic, Search Marketing & ROI Tech
International Removals of Google Results, Google Blogoscoped-
John Marshall Leaving Clicktracks, Search Engine Watch
SEO & SEM
-
Google’s PageRank explored, Download Squad -
Beziehungsgeflecht Suchmaschinen, Luna Park - New Google Ranking Patents,
SEO By The Sea - Web Site
Architecture Structured for Success, Search Engine Watch
Redesigning Your Small Business Web Site, Search Engine Watch-
Proof Google is Using Behavioral Data in Rankings, SEOmoz - Lowering Your
Search Rankings for a Keyword That is Getting You in Legal Trouble, SEO
Book -
Predicting the future with Oprah and Google Hot Trends, Seldom Static -
Google: CSS-Hidden Text Sometimes OK, Small Business SEM -
When
Google Changes Page Titles, Natural Search Blog
Social Media
Looking Up Sk*rt – Digg for Women, 10e20-
Diggwatcher – digg notifications, Download Squad -
LinkedIn says it will own business networking, Fortune Blog
Technorati Search Results in Search Results, Google Blogoscoped- The Ultimate RSS
Toolbox – 120+ RSS Resources, Mashable -
Google Files Patent to Create a Social Network Based on Television and Video,
Search Engine Roundtable -
Google Sends 1.67 Billion Users to Wikipedia Per Month, Search Engine
Journal
Video & Image Search
-
Yahoo says Beijing likely blocking photo site, Reuters -
Flickr goes international with seven new languages, Reuters -
Web video attracting broad band of users, Reuters -
Google Video Security Flaw Could Expose Private Username & Password
Information, Search Engine Journal
Domain Names Can’t Be Trespassed–Utube.com v. YouTube, Eric Goldman
Other Items
Yahoo raps China for punishing views, The Washington Times
Yahoo! has a new celebrity site? omg!, Yahoo Blog-
Yahoo Tries Out New Look: Shiny Blue Bar, Search Engine Roundtable -
PayPal Shopping – PayPal Teams Up With TheFind, ComparisonEngines.com -
YouTube To "Fingerprint" Videos; Dealing With Google Penalties Flowchart &
More!, Daily SearchCast