SearchCap: The Day In Search, March 13, 2007

By Fox News

March 13, 2007

0

33

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Viacom Sues
Google For $1 Billion Over Unauthorized Videos
Viacom in $1 bln copyright suit vs Google, YouTube from Reuters reports that
Viacom Inc. has confirmed they will be suing Google over "massive intentional
copyright infringement" for $1 billion. The lawsuit has been filed in the U.S.
District Court for the Southern District of New York, after claiming "a…
Google Print &
Radio Ads A Success All Around
Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows
how both advertisers and publishers are very happy with early tests from both
Google’s Print Ads and Google’s Audio Ads. On the print side, the article
shares quotes from the New York Times claiming Google Print ads have…
Wize Up For
Better Product Reviews
Although most retail commerce still takes place offline in brick and mortar
stores, most people use the web to research products before buying. And
product reviews, whether from professionals or consumers who’ve actually
bought and used products, can be a big help in making the right decision (or
avoiding a…
Report:
Microsoft To Buy Tellme
As previously rumored, Microsoft is apparently in talks to buy Tellme
Networks, the voice services and automated directory assistance (DA) provider.
TellMe has an enterprise business, which would be of value to Microsoft. But
such an acquisition would immediately make Microsoft a potentially major
player in the emerging ad-supported directory…
First Web
Search Creator Works At Google, Puts Books On Earth Map
The Inside Google Book Search Blog has a post from Matthew Gray about how he
designed a program to plot the world based on the "frequency of its locations
mentioned in books." Google Operating System adds that Matthew Gray was the
creator of the first ever web search engine, The…
More Pictures
Of Possible Google Phone?
Garett Rogers spotted, as did Engadget, a forum post at MobileBurns with
screen captures of a possible design for the Google Phone we have been
watching….
Google Stock
Driven Up By "Put Options" Scam, Says SEC
Indian Crime Ring Targeted Google in Online Fraud from Bloomberg reports that
civil and criminal charges have been filed against three Indian citizens for
allegedly manipulating Google’s stock price to make a profit….
Paid Search:
New Column From Search Engine Land
Our newest Search Engine Land column, Paid Search, launches today. As the
title suggests, Paid Search will focus on issues and tactics for marketers
using sponsored search listings. Today’s debut features Andrew Goodman with an
entertaining riff called Paid Search Back-Checks, Slays Dragons, Asks for
Little in Return….
Paid Search
Back-Checks, Slays Dragons, Asks for Little in Return
"Search isn’t sexy," claimed one Yahoo! exec at a recent Panama launch event.
Poor guy. He must be working in paid search, like me. Because he’s flat wrong
to say search in general isn’t sexy. Thinking in terms of myths and tales
suitable to audiences of all ages, it’s…
3 Ways Social
Media Marketing Helps SEO
In addition to being a great standalone marketing strategy, social media
marketing is also widely used in concert with search engine optimization. One
of the reasons social media marketing has been so widely adopted by those in
the SEO industry is because of the dramatic impact that social media…
SEO: Real
Skills That Can Protect Your Traffic
Maybe SEO isn’t rocket science, but the wrong SEO decision (say knowing the
difference between a 301 and a 302 redirect) could be costly. That’s
illustrated in a Wall Street Journal article today on news search engine Topix
and SEO issues in general. A look at that, revisiting Google’s webmaster…