SearchCap: The Day In Search, March 22, 2007

By Fox News

March 22, 2007

0

73

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

News Corp. & NBC To Launch YouTube CompetitorNews Corp., NBC pull together to challenge YouTube from the LA Times reports that the two media giants are expected to announce a YouTube-like site as early as today. News Corp. and NBC Universal plan to announce as soon as today that they are creating an online video site stocked…
Yahoo Says 12 to 15 Percent Of Clicks Are DiscountedAs Greg noted with Yahoo Appoints New Click Quality Czar, Yahoo has come out to say that 12 to 15 percent of their search ad clicks are filtered out due to being fraud, invalid or for other reasons. Reggie Davis, Yahoo’s new Vice President of Marketplace Quality, was clear on…
Google Adds Related Phrases To DefinitionsThreadwatch spotted that Google has added “related phrases” to the Google definitions feature. For example, a search on define:car shows at the top: Related phrases: car rental cable car trailer on flat car stock car tank car pace car car kit champ car box car racer…
Microsoft Appoints New Head Of Search & AdsMicrosoft continues ad exec shuffle from News.com reports that Satya Nadella will be the new head of the Search and Ad Platform Group at Microsoft. Kevin Johnson, the president of Microsoft’s Platform and Services Division, will be Satya Nadella’s boss. Nadella will start his new role on April 19th. Some…
Yahoo Appoints New Click Quality CzarI’ve always believed that click fraud was a bigger PR problem than actual problem for the search engines. Of course there have been raging debates about the percentage of “invalid clicks” that advertisers were receiving and what the click fraud numbers actually are. But the engines historically took the “black…
Updated: New Google Mobile Phone Search Patent Application(s)Is there a Google Phone waiting to be released, or just mobile software that makes it easier for people to use Google to search with? How serious is Google about mobile search? How would such a system work? I ran into a patent application on the World Intellectual Property Organization…
SEMPO Elects 2007 OfficersSEMPO has announced the new officers elected by the 2007 SEMPO Board of Directors Announced. Each officer will serve a one-year term and here they are: Hotchkiss, Chairperson Jeffrey Pruitt, President Dave Williams, Vice President Dave Fall, Treasurer Chris Boggs, Secretary Congrats to the new board!…